<p><a href="https://www.instagram.com/jonathansimkhai/" rel="noopener noreferrer" target="_blank">Jonathan Simkhai</a>, the creative director of <a href="https://www.instagram.com/simkhai/" rel="noopener noreferrer" target="_blank">Simkhai</a>, founded his eponymous line in 2010. Critics and customers alike took notice; in 2015, he won the CFDA/Vogue Fashion Fund, and in the years since, his feminine, sculptural, and utterly wearable designs have become go-tos for celebrities and unapologetically chic women everywhere. He joins Who What Wear Associate Director of Special Projects Kristen Nichols today to talk about how his retail background has helped shape his design philosophy and everything that went into ideating and creating his newest collection—which debuts at NYFW in just two days!</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

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The Who What Wear Podcast: Inside the Creation of Simkhai’s Upcoming F/W 25 Collection With Jonathan Simkhai

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