Sponsored by SoundStack. Your new revenue opportunity lives in existing podcast content. Rediscover, repurpose, and monetize more of the audio and video you already have with SoundStack AI. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3743/2026-10-15">Learn more</a><ul>
<li><a href="https://podnews.net/press-release/brand-building-creator-age-wondery">Fans trust the creators they listen to as much - or more than - their own friends</a>, according to new research released today. The data, from SmithGeiger commissioned by Wondery, also suggests that clips are almost twice as effective as word-of-mouth in bringing new viewers to a show. 71% trust their favorite creator over social media influencers, too. The report is a free download.</li>
<li>First look: Podcast ads are getting more targeted - <a href="https://podnews.net/press-release/triton-digital-datatonics">Triton Digital announced the integration of Datonics audience data</a> into its ad platform. The company suggests ad-buyers will gain the ability to target precisely and reach new audiences.</li>
<li>Is Apple Podcasts appearing correctly in your podcast statistics? Listen to a podcast episode using Apple Podcasts (without auto-downloading it first), and <a href="https://podnews.net/uploads/apple-podcasts-useragent-261015.avif">it appears to make three download requests</a> - two marked <code>bytes=0-1</code> which the <a href="https://github.com/IABTechLab/Podcast-Technical-Measurement/blob/main/PTM-Guidelines_v2.3.md?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-10-15">IAB Podcast Measurement Guidelines v2.3</a> say should be disregarded: the only one that counts is the one marked "AppleCoreMedia" - which hasn't been used by Apple Podcasts as a user-agent <a href="https://podnews.net/update/announced-but-not-arrived#story12">since Mar 2023</a>.
<ul>
<li>(To check the user-agent, we used <a href="https://podnews.net/article/check-useragent-details-podcast">our guide here</a>. We're running iOS 27.2 beta; but this behaviour was also present in the public release of iOS 27.)</li>
<li>The IAB Podcast Measurement Guidelines v2.3 were <a href="https://iabtechlab.com/standards/advanced-tv/podcast-technical-measurement-guidelines-v2-3/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-10-15">made final on Sep 29</a>.</li>
</ul>
</li>
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