<h2>📝 Show Notes </h2>Guest: <a href="https://www.markramseymedia.com/about" rel="noopener noreferrer" target="_blank">Mark Ramsey</a> — Audio strategist, researcher, and creator of Wondery’s <a href="https://wondery.com/shows/inside-psycho/" rel="noopener noreferrer" target="_blank">Inside Psycho</a>, <a href="https://wondery.com/shows/inside-jaws/" rel="noopener noreferrer" target="_blank">Inside Jaws</a>, and <a href="https://wondery.com/shows/inside-the-exorcist/" rel="noopener noreferrer" target="_blank">Inside The Exorcist</a> series.Hosts: Kipper McGee & Dave MartinKey Topics & Takeaways:<ul><li>From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.</li><li>Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.	</li><li>Shift in the industry: “Great distribution now creates content — not the other way around.”</li><li>Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore</li><li>Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.</li><li>Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.</li><li>Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”</li></ul> Mentioned Projects: Wondery, Inside Series, Hope Media Group’s <a href="https://scroogepodcast.com/" rel="noopener noreferrer" target="_blank">Scrooge: The Podcast Christmas Carol</a>.<h2><a href="https://us12.campaign-archive.com/?e=[UNIQID]&u=a63879a3877182d7c7579bdd5&id=3aa10366d1" rel="noopener noreferrer" target="_blank">ONE MINUTE MARTINIZING: "Reverse</a>"</h2>Please help us thank these underwriting supporters:<ul><li><a href="https://musicmaster.com/" rel="noopener noreferrer" target="_blank">musicmaster.com</a></li><li><a href="https://radiocontentpro.com/" rel="noopener noreferrer" target="_blank">radiocontentpro.com</a></li></ul> Return to previous <a href="https://bit.ly/BWODcap" rel="noopener noreferrer" target="_blank">BRANDwidth on Demand</a> episodesLinks referenced in this episode:<ul><li><a href="https://brandwithondemand.com" rel="noopener noreferrer" target="_blank">brandwithondemand.com</a></li><li><a href="https://musicmaster.com" rel="noopener noreferrer" target="_blank">musicmaster.com</a></li><li><a href="https://radiocontentpro.com" rel="noopener noreferrer" target="_blank">radiocontentpro.com</a></li><li><a href="https://wondery.com" rel="noopener noreferrer" target="_blank">wondery.com</a></li></ul> Mentioned in this episode:visit: www.throwbacknation.com

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