This week on the Creator Spotlight Podcast we're joined by Stefan von Imhof, co-founder of <a target="_blank" rel="noopener noreferrer nofollow" href="http://alts.co">alts.co</a>, an alternative investment newsletter, community, fund, and platform.Read the newsletter: <a target="_blank" rel="noopener noreferrer nofollow" href="https://www.creatorspotlight.com/profiles">https://www.creatorspotlight.com/profiles</a>__Alts<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="http://alts.co">Website</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.instagram.com/alts_co/">Instagram</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA">YouTube</a></li></ul>Stefan<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/stefanvonimhof">LinkedIn</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://substack.com/@stefanvonimhof">Substack</a></li></ul>__Follow Francis<ul><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/francis-zierer/">LinkedIn</a></li><li><a target="_blank" rel="noopener noreferrer nofollow" href="https://x.com/FZierer">Twitter/X</a></li></ul>__Timestamps00:00 Introducing Stefan02:05 An alternative revenue breakdown06:54 The biggest challenges of community building15:02 How a side project becomes a business22:44 Demonstrating the value of your content27:33 Leveraging audience segmentation31:21 Decentralised due-diligence33:56 The art of buying and selling newsletters37:10 A bearish perspective on the newsletter economy40:54 The power of events as a community business47:17 The playbook for newsletter acquisition49:39 Newsletter remix concept53:16 A love for physical media56:55 Where is the creator/business owner tipping point

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Ep. 73: The truth about building a media business in 2025 ft. Stefan von Imhof

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