Trying to grow a podcast on social media can feel like yelling into the void.So which platform works? Where should you spend your time? And does anyone actually click through to listen?In this episode, I answer a listener question about how to choose the right platform to promote your podcast and what really matters when it comes to using social media to grow your audience.Spoiler: There is no magic platform. But there is a smarter way to approach it.What you’ll learn<ul><li>Why the “best” platform doesn’t exist (and what to focus on instead)</li><li>How to choose the right platform for you and your audience</li><li>What to consider if you’re starting from scratch</li><li>Why doing less on social media is often better than trying to be everywhere</li><li>The importance of using trackable links</li><li>How platform features (like TikTok’s lack of clickable links) impact podcast growth</li><li>Why audience awareness often matters more than direct clicks</li><li>Where new platforms like Substack Notes might fit into your strategy</li><li>Why engagement trumps posting volume and how to make it manageable</li></ul> EPISODE CREDITS:Host: Rachel CorbettEditing Assistance: Josh NewthLINKS & OTHER IMPORTANT STUFF:<a href="https://www.podschool.com.au/work-with-me" rel="noopener noreferrer" target="_blank">Find out how to work with me here</a><a href="https://www.podschool.com.au/podcast-guide" rel="noopener noreferrer" target="_blank">Download my free podcasting guide</a><a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank">Check out my online podcasting course, PodSchool</a><a href="https://docs.google.com/forms/d/e/1FAIpQLScWepoep0HgIN1Fm5AZa5qyJ1NC5FDS0OVXNotbbdytSsHM1g/viewform?usp=sf_link" rel="noopener noreferrer" target="_blank">Click here to submit a question to the show</a>Email me: rachel@rachelcorbett.com.auFollow me: <a href="https://www.instagram.com/_rachelcorbett/" rel="noopener noreferrer" target="_blank">Instagram</a>, <a href="https://www.facebook.com/RachCorbett" rel="noopener noreferrer" target="_blank">Facebook</a>, <a href="https://www.twitter.com/RachelCorbett" rel="noopener noreferrer" target="_blank">X</a>, <a href="https://www.linkedin.com/rachelcorbett1" rel="noopener noreferrer" target="_blank">LinkedIn</a>, <a href="https://www.youtube.com/UCgUsLDEldBkYVF3mimdLsIw" rel="noopener noreferrer" target="_blank">YouTube</a>, <a href="https://www.tiktok.com/@rachelcorbettpodschool" rel="noopener noreferrer" target="_blank">TikTok</a> or check out my <a href="https://rachelcorbett.com.au/blog/" rel="noopener noreferrer" target="_blank">blog</a> or the PodSchool <a href="https://podschool.com.au/" rel="noopener noreferrer" target="_blank">website</a>.This podcast was recorded on the lands of the Wangal people, of the Eora Nation. I pay my respects to Elders past and present.

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