Economist and researcher Bill von Hippel joins AJ and Johnny to unpack a surprising question: if modern life is safer, richer, and more comfortable than ever, why do studies suggest hunter-gatherers were happier than we are? Bill shares insights from a decade of studying the “social paradox” — the gap between our material progress and our emotional satisfaction.
They explore what ancient communities had that we’ve lost, how modern conveniences can backfire on our wellbeing, and why relationships, purpose, and shared struggle might matter more than comfort and entertainment. Bill also explains how rethinking connection, gratitude, and challenge can help us reclaim the fulfillment our ancestors enjoyed.
What to Listen For
[00:00:16] Bill defines the “social paradox” and why it fascinated him
[00:00:45] Why hunter-gatherers may have been happier despite hardship
[00:02:14] The hidden downsides of modern convenience and abundance
[00:04:38] How community bonds shaped happiness in ancient societies
[00:07:52] The role of shared struggle in creating meaning
[00:10:05] Practical ways to bring ancient principles into modern life
[00:12:47] Why more comfort doesn’t always mean more joy
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Episode resources:
<a href="https://www.amazon.com/s?k=William+von+Hippel">View Bill's Books on Amazon</a>
<a href="https://www.instagram.com/williamvonhippel/?hl=en">Bill's Instagram</a>

Check in with AJ and Johnny!
<a href="https://www.linkedin.com/in/ajharbinger/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
<a href="https://www.linkedin.com/in/john-dzubak-b5182687/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
<a href="https://www.instagram.com/ajharbinger/">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠AJ on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
<a href="https://www.instagram.com/aocjohnny">⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Johnny on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠</a>
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