Valerie Feghali is a member of our membership community, The Lab. She blew me away immediately – and during my paternity leave, she hosted a workshop inside The Lab about how she’s used paid ads to grow her business. Namely, she used paid ads to convert to paying customers for a low-priced membership, generating enough revenue to cover the ad spend while also growing her email list.Her story gets even more incredible because just a few years ago, she was a wellness coach serving clients 1:1. But she quickly transitioned from being a wellness coach to empowering *other* wellness coaches with all of the tools and resources she had built for her own service business.She then went a step further by turning those resources into a custom-built web app that she sells as a monthly subscription. And her retention is through the roof. Valerie has a fantastic story, and you’ll hear how she made these transitions, how she thinks about paid ads, and what it took to build her software.<a href="https://podcast.creatorscience.com/valerie-feghali/">Full transcript and show notes</a>Valerie's <a href="https://wellnessvault.com/">Website</a> / <a href="https://www.instagram.com/v.feghali/">Instagram</a> / <a href="https://www.facebook.com/Valerie.Diane.Feghali/">Facebook</a> / <a href="https://www.linkedin.com/in/valeriediane/">LinkedIn</a>***RECOMMENDED NEXT EPISODE→ <a href="https://creatorscience.co/re240">#221: Ryan Hawk – Anatomy of a $12,500 membership earning $400,000+ per year</a>***ASK CREATOR SCIENCE→ <a href="https://creatorscience.co/6a0k8x">Submit your question here</a>***WHEN YOU'RE READY📬 <a href="https://creatorscience.co/9xpp72">Creator Science Newsletter</a>🚀 <a href="https://creatorscience.co/q0zcez">Get CreatorHQ</a> (creator operating system)🧪 <a href="https://creatorscience.co/z0zz2a">Join The Lab</a> (private membership community)🧞‍♂️ <a href="https://creatorscience.co/wc8146">Get a Personalized Offer</a>***CONNECT🐦 <a href="https://creatorscience.co/jiwgqf">Connect on Twitter</a>📸 <a href="https://creatorscience.co/z4lpr7">Connect on Instagram</a>💼 <a href="https://creatorscience.co/3emhoq">Connect on LinkedIn</a>📹 <a href="https://creatorscience.co/mude88">Subscribe on YouTube</a>***SPONSORS💼 <a href="https://creatorscience.co/yo3xu1">View all sponsors and offers</a>***SAY THANKS💜 <a href="https://creatorscience.co/3snrda">Leave a review on Apple Podcasts</a>🟢 <a href="https://creatorscience.co/swrtiw">Leave a rating on Spotify</a>

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#240: Valerie Feghali – Her FAST evolution from coach to creator with custom software

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