In this episode, Nicole welcomes back her very first repeat guest (🥳), Cleoniki Kesidis, copywriter extraordinaire and fellow funnel-skeptic. The two dig into the uncomfortable origins and metaphors behind the word funnel, asking why such a common marketing term so often feels…well, kinda icky.What starts as a conversation about email sequences and sales paths becomes a beautifully winding journey into ethical marketing, customer autonomy, and a whole lot of metaphors.Let’s talk about the words we use in the marketing systems we build.In this episode, you’ll discover…<ul><li>Why “funnel” might not be the best metaphor—and a few alternates</li><li>What cows, tornadoes, and Temple Grandin have to do with marketing</li><li>The overlooked power of sequencing and why your audience deserves an exit</li></ul><ul><li>Why the best funnels feel more like ecosystems (and how to start designing yours)</li><li>What to do if you find yourself IN a funnel as a business owner (which you will, like, all the time)</li></ul>A few quotes:<ul><li>“It doesn’t feel like a friendly place to exist. It’s like you’re Dorothy and your house has been picked up and you’re being tossed around inside a tornado.”</li></ul><ul><li>“You want the sand to leave. You’re not trying to catch everybody.”</li></ul><ul><li>“When we talk about optimizing, it’s not about making every number as high as it can go.”</li></ul><ul><li>“When you’re an entrepreneur, you are always in a funnel.”</li></ul>Connect with Cleo:<ul><li>Grab Cleo&#39;s free resource: Everything You Need to Sell Your Evergreen Course Consistently at <a href="https://cekcopywriting.com/" target="_blank" rel="ugc noopener noreferrer">cekcopywriting.com</a></li><li>LinkedIn: <a href="https://www.linkedin.com/in/cleonikikesidis/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/cleonikikesidis</a> (she’s so good here)</li></ul>Curious about ethical sales and lead magnets that don’t feel gross? Check out Nicole’s newsletter for prompts and ideas: nicolecopy.com/prompts

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This “funnel” has holes — marketing, metaphors, and consent (with Cleoniki Kesidis)

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