Mads Mitch knows a thing or two about going viral on the internet. Her "How hard can it be boys do it" gained a life of its own during the 2024 election season catching the attention of the Harris campaign and spinning off a successful merch line. But there is SO much more that happens behind the scenes of content creation and together we break down what inspires Mads to create, how she navigates the misogyny, and what makes us both true oldest daughters/oldest sisters.

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Transcript

Hey everyone, welcome back to another episode of oddly specific. It's the podcast that covers everything from private equity to Pete Davidson. I'm your host, Meredith Lynch, and I'm thrilled you're here for the intro because I have so many exciting things to tell you. Firstly, I have three live show dates.

We are doing a live pod recording, I'm doing it with my friends, Molly Maclear and Rob Schultz, and they're great friends, but so are all of you. And that's why we're calling this show Friends Only, an IRL night with your chronically online besties. We have special guests, we have hot takes, we have so many things that we can only say friends only.

So Los Angeles, on May 8th, we are at West Side Comedy doing the show, and Boston, we are in your city on June 25th and June 26th. That's two nights of fun at Little Chuck in the theater district. Ticket link will be in the show notes. The ticket link is in my Instagram bio. We have a few meet and greet tickets available.

We would love to see you there and stay tuned because we are working on adding more cities to this little tour. Also. If you want to kick your social media up a notch, I have a few fun workshops and opportunities coming up. This Saturday, March 15th, my friend Stephanie Wilder Taylor and I are doing a workshop specifically for writers who want to grow their social media presence.

That's the Saturday, March 15th from 1pm to 3pm PST. I will link that in the show notes. It's also on my Instagram profile linked in the bio. And still there are a few hot seat social media strategy sessions. If you want to grab a 45 minute session with my partner in content crime, Vienna and me, we would love to see you over there.

Today's guest is an absolute legend on the apps. Mads Match created the viral phrase, how hard can it be boys do it? The phrase went global, catching the attention of the Harris campaign, launching Mads successful collection of merch and has been a springboard to bringing her empowering message to the world.

She is the host of a pod that I love, Parked Car Combos. I loved having her on my pod and I know you will too. Without further ado, let's get Oddly Specific. Hey y'all. Welcome back to another episode of Oddly Specific. I'm your host, Meredith Lynch, and I have a very special guest today. Maddie Madds. I'm calling you Maddie Madds because she signed on and I was like, wait.

It says Maddie, not Mads. Yeah, I just love to keep people on their toes. I just am constantly, it's constantly evolving. It's also, on some things, it's Mad, not Mads. Yes! Yeah, it's just a trifecta. It's the holy trinity. Mad, Mads, and Maddie. And you never know which one you're gonna get. But, today, I can be Maddie Mads.

That's fine. I like it. Mad Dog. Well, welcome to the podcast. Yeah, I wear a lot of hats. Yeah. I'm really excited that you're here. I've been following your social media journey for so long now and I am so excited to get into what you have done, what you're up to, what's in the future. But first and foremost, You, like me, are not only an East Coast girl, because, listen, you guys, I'm just gonna talk, I want to talk about this for a second.

Here in LA, Maddie, when I tell people that I moved here from the East Coast, Mm hmm. Their immediate thought is that I came here from New York. And so, like, it will be like, I'll be like, Oh, well, I moved here from the East Coast, like, four years ago. And they'll be like, Oh, New York. And I'm like, Uh, actually, no, Massachusetts.

The light just, it just dims in their eyes. Like, I have fucking disappointed them. Like, like, like, I swear to God, people, people are like, Oh, you're, you, you're from there? I thought that's just a place that people went on field trips to. I'm like, no, no, no, no, no. People, people actually live there. Um. They do live there.

And it's actually a great state all around. Look at the statistics, people. It's an honor. So you, did you grow up in Massachusetts? Mm hmm. Born and raised. Okay. What do you think makes being from Massachusetts? Or like Boston area because your Boston area so different than being from New York And like I know you're not gonna say like just sports teams, which is why I love you Yeah, which is it is part of it It I think growing up in like the tom brady era of new england instilled like a massive superiority complex That like I wasn't prepared to part ways with do you know what I mean?

Like it's just like oh and now we're bad. I don't know how to cope with that. No, but it is I don't know. New England itself, I just feel like is so elite. Like it has everything a little bit of everything. And from Cape Cod in the summer, which is like how I envisioned summer is like Cape Cod. And then I, every fall I go up to Vermont for a little bit and I spend time in the mountains and the foliage.

It just like has everything that you could ever, ever need. And It's, it's such a great place. I can't say enough good things about it. Okay, if you had to pick like your favorite summer getaway in the New England area, what would you pick and why? That's tricky because there's some really cute places in Maine that I've gone for like day trips and stuff that are so cute and I would love to spend more time up there, but I think I'm going Chatham every single time.

Even though it's busy in the summer and chaotic and like overwhelming, it's, it's for a reason. It's because people love it there because it's amazing. And so I would have to go chat him slash Cape Cod every time. Okay. Yeah. And I think like if you're someone who's, if you're new England curious, I think the Cape is a good place to start, too.

Totally. Totally. Yeah, you go in like the middle of summer when we can guarantee warmth and not snow, that's good. And then, yeah, it's, it's such a, it's like I think what people think when they think of like New England is like picturesque, quaint towns, and like that's what that is, every time. Have you ever been to Kennebunkport?

I have, yes. That's my jam. A long time ago though. Yeah. So cute up there. I went to Igunquit a couple summers ago too. So pretty. Yeah. Super similar. Yeah. Yeah. Yeah. So cute. Yeah. We should do a, um, creator trip and all the followers, right? It would be so fun. There's a hotel where I got married in, in Maine. I got married in Kennebunkport and there's a hotel, it's called the Colony Hotel.

And it's like, Kind of got a dirty dancing vibe because everybody who works there lives there for the summer. Oh fun I know so it's not just so much to write a rom com about that. That's You know what? Like yes wrong. Are you writing one? No, but like there's the wild thing The only like tea that I know about people like living there in the summer actually, this is like a really bad endorsement of this hotel, but when I was When I was a kid, this happened, um, because I would go up there in the summer, my, my My aunt had a house there.

Somebody, like two people who were living there for the summer, working there, got into a fight. Oh no. And over like, oh you're playing your drums too loud, and one per, one guy killed the other guy. Oh my god. Nothing could have prepared me for that. That is so not what I thought you were going to say. I know.

Wow. That's, so someone could actually write like a murder mystery novel. Yes, exactly. Yeah, yeah. We shifted gears, but. Here's the wildest part. Like, five years ago. I don't know why, but like, because I, I don't know, should probably be like, doing something productive. I remembered that. Like, I remembered the story, so I looked it up.

And I found the newspaper article on it, and the lawyer who defended the guy who shot the other guy was Christine Gutierrez, I think that's the name. Does that name sound familiar to you? No, but I feel like it should based on your face. Yeah. It was the lawyer from the Adnan Syed trial. Oh my God. Right?

Remember the, the serial one? It was the same lawyer who like was unhinged. Right? That's crazy. Yeah. I know. Such a small world. What a ringing endorsement to go to Kennebunkport, my friend. Come to New England. It's great. Very safe. We love it. So take me through a little bit of like how you got into content creation because you first came up on my radar during the, the Barbie movie stuff and, but were you making content before that?

Yeah, I had been, I think I started posting on TikTok probably during the pandemic when everyone else was just like funny little like trends, you know, hopping on trends and just, just for fun. And then in 2020, oh my God, like what year is it? And what year 2023? Question mark. I lost my job. I had worked in brand social, so I had always been in social media, but I'd been on the brand side of things, which I loved, and then I got laid off.

My whole, our whole team got laid off. They just cut social media in general. They said, we don't need this. And they laid all of us off. And then I started, I spiraled for a little bit. Cause I had just, it's funny, the timing of things is. Hilarious always in hindsight, but I had just bought a car and then I had also just booked because I worked remotely.

So I wanted to like travel while I was working. And I had booked two month long Airbnb stays, one in Charleston, South Carolina, and one in the Outer Banks in North Carolina. I had literally just done that. And then like two days later, I lost my job. So I went on this very like eat, pray, love, like, what am I doing with my life?

Cause I already paid for this trip. So I'm still going to go on it while I was unemployed, which was, uh, very enlightening. And then, um, I really leaned into posting on social media for myself because I needed that creative outlet. Like I was, I really got to flex the creativity in my corporate job, which is like rare.

I feel like a lot of people don't get to say that about their corporate job, but I really got to lean into it. And I was missing that. And I, as you know, from following me have like a lot of opinions and I just love. to chat. So I was just constantly finding myself reaching for my phone just to share literally whatever was coming to mind.

And a few months later, I started making list videos and that's what really catapulted and kind of like snowballs over the course of that whole summer really. And now we're here. And that was also the, the summer of the Barbie, Barbie movie. So it's all kind of interconnected there. How do you feel about the fact that you coined the term in the summer of the Barbie movie a bigger meaning to it than just those words.

So could you just walk people through like what that meant at the time? Yeah, I think, oh god, to be so young and naive like we were that, that summer, that fateful summer. But it was, I, I think it's funny because when I think about my content, it's kind of like dual faceted. It's half the time it's just me being silly and goofy and talking about things that everyone can relate to, like buying spinach and letting it rot in the back of your fridge.

But then on the other hand, It's because, like I said, I have a lot of opinions and I'm not afraid of voicing them most of the time. It's a lot about feminism and female empowerment. And that's like a huge, huge pillar of my content as well. And so everyone was so excited that summer about the Barbie movie.

And I, I think there was just like this sense of like girlhood. I think that's kind of where that all like the trend of girlhood kind of started and just. Women leading into like, wait, this is fun to like be girls together and to be there for each other and to support each other. And there was just so much community and like camaraderie in that.

And then I, you know, as per always men have audacity and they always have, and they always will. And so I was like, this is kind of funny to say like, really, you're going to say that to me in the year of the Barbie movie. And it just kind of took off and it was really cool. It was, it was just like a really, I think it was.

My little tiny like corner of being a part of that moment, which was really, really fun. And then it's, it's always fun when people kind of associate those things with you. It's like, Oh, like what an actual honor that like someone thinks, Oh, in the year of the Barbie movie and they associate that with me, like, that's just insane.

And like, so cool. It was just, I think such a fun moment in time on social media because of the way that. You know, pop culture was at that moment and, and that was just my little piece of it. I love that. And I, I want to hold space for all of that. But I also want to say, what year of a movie are we in now?

The Titanic. I would say in the year of Paddington three. And that's where he packs his bags and flees to Peru. Yeah, that totally tracks. That feels like, yeah, yeah, it's, it was. A time of hope that I look back on fondly and now, now it's a different, it's a different, I look back at it differently now, but Where do you stand with hope right now?

That's a good question. I think a lot of people after the election were because because of the how hard can it be boys do it of it all is I just have a feminist mantra for every year i'm so excited to see what this year's will be but a lot of people I felt a lot of people kind of turn to me and be like what like what now do I do?

Yeah, and that was so I'm, like babe, your guess is as good as mine, but I think I got to Have a front row seat Because of these, these moments that I've been a part of on social media, I'm able to see how many good people there are in the world. And that's such a blessing. And that wouldn't exist if I didn't have this job, if I didn't post the content that I had, if, you know, there's so many factors that go into it.

But I remember. That was something that brought me so much peace back in November and I've kind of held on to that ever since is it's easy to feel like the bad outweighs the good in so many ways, you know, especially in something like an election where it's like the yep it and it did but there's still so much good and I don't want to diminish that I don't want to reduce that at all.

And that's something that I just am continuously holding on to. Yeah, I I feel like I got some of that similar feedback after the election, people messaging me and being like, Meredith, what do we do? And you know, it's, first of all, it's two things. I feel like I'm really grateful for the platform that I have and what I've built in the community I've created.

And at the same time, I also feel like I'm in a position where like, I am a straight, white, cisgendered woman, and so like, I, it is, and I'm not saying that everybody has to do this who falls into those buckets, but for me, I do think that it's on me to speak up because I'm protected in so many ways and Totally.

It shouldn't be on marginalized or groups that have typically been pushed to the margins to, to be the ones to do all of the work. And, you know, I, at a job that I used to have, that I loved, I worked for YWCA Boston and our mission was dismantling racism. And one of the things we used to say, like to people, cause we would go into like corporations and stuff and do like workshops on, you know, equity, diversity, and justice.

And one of the things we used to say was, it'd be like, if women. If people of color could have fixed this on their own, they would have done it a long time ago. So that's why we need the buy in and so I really think it's, I think what you have done a little bit is been a, is been part of that buy in, right?

Of like, I'm gonna use my platform. Mm-hmm. In this way. Yeah. It's, it's one of those things that you don't, I it's, it's so multifaceted. I think, I think a lot of people look at it very simplistically of like, oh, I, I follow this creator that has a, a huge platform. I'm not talking about myself. I'm talking about, I'm talking about, oh, you do have, do you wanna say you do have a huge, oh my God, the other night, like, and I.

I'm going to say this with love because I love this guy, but the other night I was out with a friend and he was like, Oh, like he was talking about how he wants his social media to grow. And I was like, Oh, why don't you do X, Y, Z? And he was like, wait, that's actually such a good idea. And I was like, I'm going to make up his name.

I was like, Paul, this is my job. Like he was shocked that I had this good idea. I was like, I literally, I know what I'm fucking doing. It's almost like I do this for a living. Right? And he was like, Oh my God, you're right. But like, I do think that people sometimes. Forget that aspect of content creation, but go on totally.

No, I just think I mean it's such a nuanced topic talking about people with platforms using their platform and what they use it for And it's something that over The years, like before I really had a platform when I was just posting for shits and gigs back in, you know, 2020 when shit was hitting the fan in so many different ways, I was much more freely vocal about certain things and the world and the internet have gotten scarier and people have gotten, certain people have gotten louder and that, you know, it makes it.

It makes it that much harder and that's it's just like a it's it's really really there's there's so many layers to these things and that's why I think I'm glad that the things that I have talked about have resonated with people the way that they have because it's scary. How do you deal with the backlash that you must get in your comments that are, you know, misogyny or just straight up bullying?

How do you deal with those comments? It depends on the day, quite frankly. I'm very much a fighter. Like, I'm not like a, I'm not like a, oh, I'm just gonna let it roll off my back. I really admire people that can do that. That's like, I'm just like very argumentative too. And if I know that you're wrong, Do you have siblings?

I have a younger brother. Oh, and another piece of the puzzle falls into place. I'm an oldest. I'm the oldest. I'm the eldest daughter. Yeah. I'm the oldest daughter myself. Sometimes I'm like, justice for Prince William. No, I'm just kidding. I'm kidding. But I'm just saying, like, like, yeah, anyway, carry on. It makes a lot of sense.

Yeah. It, yeah, so it depends on the day. I think in certain things it's like so painfully black and white that I'm like, no, I actually am correct and I actually, and you are actually wrong and I want you to know that I also have been doing a lot of work on just internally on like, I can't make everyone see things.

My way or the correct way that's an impossible task and if it could be done it would have been done at this point in time so it's like you can't make people see things that they don't want to see but I think when how hard can it be boys do it really took off that was I was inundated with just just some crazy shit and it was funny because to me how hard can it be boys do it is in a political statement that's not controversial to think that men and women can do the same things like that's That should be a given and it wasn't to so many people and I was I constantly had just like the smallest men ever to have ever lived in my comment section.

I will say with that it was more funny. It was just like this like that's a crazy thing to say like it was it there was a certain like levity to the situation because it's just like you are so clearly absurd and like Like, insanely insecure. So that was, but it was a lot. It was like, I was inundated with it.

Which, that was, that was tricky. It's just, unfortunately, a part of the internet. And if you're gonna post, there will be people that have things to say. No matter how wrong those things are. Of course. And when you made that video, cause this happens to me, sometimes I make a video and I go, I think this one's gonna do okay.

Like, I think this is going to be good. When you made that video, what was your mindset when you hit post? So it's funny because the moment, the video itself, because a lot of people don't even really like know the backstory. They just know like the little soundbite. But when it was, it was like October of 2023.

I was with my mom in my car. I went to go get gas and my tire pressure light had been on for weeks, which I don't recommend. I'm like, no one should leave their tire pressure light on for weeks. Like address the issue. I see that. Right now my tire pressure light is also still on and it's been on for a week.

So like, who knows, but I was at the gas station and I was like, I'm just going to use their little air pump and pump up my tires. And I went and put air in it. And my mom's sitting in the car the whole time. Just like, can't be bothered to like assist me in any way, shape or form. Like God love her. And so I get back in the car.

Why is it so embarrassing to use the little palm? It's so fucking embarrassing. And I, like, didn't know which tire it was. I'm, like, going around to all of it. Like, it was just, yeah. And you have to pull the little thing off and it's hard to do and you get the black stuff on your hands. And, like, here's the thing.

Like, also, too, I think it's, like, admitting a type of defeat. That's, like, actually the other day I had to tie my shoe in public and I was, like, this is embarrassing. That's so embarrassing. So embarrassing. Like being like, go around me. I'm tying my shoe . Like, I know I should have like really gotten this down in kindergarten, but like I'm out here tying my shoes doing.

Yeah. Um, but you're, so you're doing that, you're, you're trying to, you're trying to pump the tire back up. Yep. And then I get back in the car, the light goes off. Success. And my mom was like, honestly, I'm really impressed with you because like traditionally this is like a role that I would have like said, Hey, dad, my tire pressure lights on.

Can you take care of that for me? And I know my mom would have done the same thing. So she was like, she was like, wow, like good for you. And I said, yeah, well, I mean, how hard can it be boys do it? And we both paused and we were like. That was really good. Like that's crazy. And so then I made a video about it, like a few days later, like it had kind of the moment it passed.

I made a video about a few days later, so I posted in October and it didn't, it did well at the time. It like, it, you know, God, I think like a hundred thousand likes or something like that. And then, but no one was using the sound, like nothing came of it because it's a minute and a half long video. Like it's me telling a story.

It's not just like that little soundbite, the soundbite, which people need to understand. Like a little viral clip can be a lot. You guys, little pro tip, a little viral clip might get you like a viral moment or whatever, but it's usually not going to translate to long term engagement. And that's why Maddie probably did so well with this video was because she already had this platform, but plus like there was more to it than just the little sound clip.

Mm hmm. Mm hmm. Carry on. So, so then the, the sound starts being used three months later. So like three months had passed and I thought like nothing, I didn't think anything of it. I was just like, Oh, like. You know, it was a video that did well, but that's it. And then in January, people started using it and yeah, it just, it kind of.

Blew up from there. So it's funny because it's like I posted the video. It was well received I was like, okay good But I don't even I don't even think I say how are gonna be boys do it until like a minute in so I Never would have expected it to become like a sound that people use because it was like like just kind of hidden in the middle There video.

Yeah. Yeah, and then and then it kind of took off in January, which was just crazy and it caught the attention of What I would say is our, you know, I have so much respect for what Kamala Harris did. It caught the attention of the Harris campaign. What was that like? It was crazy because it, it like, it had a big moment, January, February, which is when like everyone was kind of participating in the trend that I was like anyone who participated in it, participated in it probably January, February, then.

I, like I made the merch for it and that released that in February. And then, you know, months go on, everything teeters off as is true with everything on social media. Like it had a big moment and then it, and I never thought another moment would, like, I never thought it would have a second wind and it did.

It had a huge second wind in, what was it? July or August that Kamala announced she was running. And that was. Just wild because I never like you just never you think it's dead you think it's over and then it's like nope it's back and that was like just as crazy. It was such a It was, I guess, more meaningful that time around because it felt like, Ooh, this like has something, you know, like this is like, this could be something.

And yeah, it was just, it was really cool. I had so many people sending me, um, pictures of them voting, wearing the merch, which was like insane and just like so surreal. And it was just such a cool thing to be a part of and to kind of witness and have like a front row seat too. Yeah. I mean. It's so funny that you say all this because now when I think when I first thought about it and was remembering the viral moment and we were booking this episode etc.

I just assumed that it came out during the election and so to hear the whole genesis of it. It is so cool. What is something else that you feel like is having a, how hard can it be boys do it moment? Like, for example, like fixing your tire pressure, how hard can it be boys do it running for president? How hard can it be boys do it?

Like to me, I'm like, there are so many things that guys just, they just. Say like, okay, I'm just going to go for it. So for example, I had someone really criticizing my content the other day. And I do think that they like my content, but they were really like coming down hard on me in my DMS. And there's someone with a ton of access and power.

And so I just said to them, like, Hey, I could do more with this. If I had support, you have like a lot of connections. Would you be able to help me? And I was like, yeah, that's what a guy would say. Instead of like getting so upset, I was just like, can you help me, you know, connect with XYZ person? And they were like, um, not right now.

And I was like, okay, that's fine. But I was like, yeah, like, do you ever have other, so let me say it like this. Do you ever have like other moments where you like have said or done something that you're like, Oh, that's not so fucking scary. Mm hmm. I think this is funny. I made a video about this not too long ago I had done like a Q& A on Instagram and someone asked and this is like a question I've gotten a lot of which has always I guess kind of confused me but people say someone asked how Did you get so confident?

Like, do you ever struggle with self doubt? Like all of these things. And I kid you not, I had to like do some like introspection. Cause I was like, I actually have no clue where this comes from. Like, I, I don't like, there wasn't like a turning point for me. Like I couldn't pin it back to anything. It was just like, it's just kind of always been there.

And I realized that like, I do. For better or worse have the confidence of like a the unbridled confidence of like a unskilled white man The only difference is I think mine's a little bit more substantiated But it is one of those things where I think it For so many people, it is just like a mindset shift of like, okay, well, if I were a man, wouldn't I just be saying this right now?

Like, why wouldn't I just send this email? Why wouldn't I just react in this way? Why wouldn't I just also just assume that things are gonna work out for me? Because I, I, you know, do the work. I know I'm good at things. I think it's this inherent like knowing that you're capable of certain things. Right.

And I, and just like not questioning that. And I think, I think a lot of women could benefit from like the, hmm, and how would a, how would a man react in this situation? And what would they do? Because It's, it's oftentimes the more uncomfortable thing for women, I think, to do, but it unfortunately does yield results.

So on a related note, I got this DM this morning that I think you'll just adore where somebody was like, Hey, I really like your content, but I'm just wondering why do you respond to every single hater comment that you get? As if the person's in the room with you. And I was like, Hey, thanks so much. Glad you love the content.

Just a heads up. I don't respond to every single hater comment that would be absolutely. And I wouldn't have time to go to the bathroom if I responded to every single hater comment. So the people that you do respond to, is there a, what is the strategy behind responding? Cause I have a strategy and I would love to know if you do too.

I don't think I do, honestly, unless it's like subconscious. I think it's, I go very much on instincts because there's one thing I will say is so many people who don't post frequently or publicly or for their job, they always have a lot to say about how people who have a. platform, you know, reply to certain comments.

Like, why don't you just ignore it? Why are you even giving them any attention? And I'm like, you, unless you were in a situation where you are constantly inundated with people sharing their opinions, unsolicited on who you are as a person, on your appearance, on your content, on, then you do not know how you would react to that situation.

And it's so much easier said than done. And I like hate this narrative of just like, just rise above it. It's like, you don't understand. What it's like until you're in it, like you really don't, it's easy to think that you would just say, Oh, I am going to ignore this person. And a lot of the times I'm able to, I will say, I can always say that no one leaving a hate comment is a happy, normal, well adjusted human being.

That's just like the, the truth of the matter. I'm not talking about people like giving criticism or feedback, but I'm saying like, Hey, like real hate comments. No normal, well adjusted, healthy, happy person is doing that. So it's like, I am able to see that logically, but it's still emotionally, it like can take a toll on you.

And like I said, some days are better than others. Some days I'm in a really good fucking mood and I'm like, okay, that was weird and lame and you know, it just is what it is, but I think a lot of the times if there is a. Point to be proven, or if someone is mistaken about something, I will reply. I also think sometimes people leave really funny hate comments that can make a really good comment.

Some of them are hilarious. Some of them are hilarious. Like I, I had a video go viral once where I was replying to a hate comment. I think it was a hate comment. She framed it as if it was a compliment, which is always. So interesting, but she said you have such a big mouth and I'm, I'm so jealous. I have such a small mouth and yours is just so big and like she just kept going.

I guess. Yeah. Cause she compared it to like her mouth. She was like, my mouth is like too small. I'm like, okay. I feel bad for your small and dainty mouth. Like that must be really troubling for you. But it's so sometimes it's just like funny and totally. Yeah. I don't think I don't really think I have a, I think I've, I've gotten better about learning that.

You can't change people's minds. And that's what was always the hardest thing for me is when I make a video that is, if I post any video about any quote unquote controversial or political topic, it is based on fact. It's based on experience. It's based on really well thought out, you know, ideals. I don't make these things on whims.

I, I make sure that it's like, it has ways to back it up and yeah. And that, and I. And if I'm talking about something like that on the internet, it's something I know a lot about. I'm not talking about political issues that, like, I wouldn't have to do more research on. Like, these are things that, like, I'm, I know what I'm talking about.

And so it's I think it's things like that, when it's like, I know what went into that, I know the rationale behind it, I know the statistics behind it, and to be met with some people saying, you know, okay, well, what about, and this is just fake. It's like, I have little tolerance for that. Yeah, you just, you just want to, you want to set the record straight.

You want to be like, because I also think on the off chance. that someone sees it and actually has no idea and I'm able to disprove something that someone says, that's a win. Like if it's just some random viewer that sees a comment and it's like, yeah, I actually kind of agree with that guy. And then I'm able to disprove it.

It's like, okay, well that's, you know what I mean? And there was, there was actually a time during How hard can it be boys do it? A very common comment that I was getting was men saying women would be so mad if it was the other way around. And if men were saying, how hard can it be women do it? And I got this comment a lot.

And I was like, it's funny because I know that they think that they're like eating, like they think that they know it's so funny. Like, it's just like the second that I would even hear that phrase, I would know exactly where we're going to go. And it's going to be like, and I know exactly the profile that's going to leave the comment.

And it's like the. The, the profile picture is their truck. Not that there's anything wrong with that. And then the cat, the bio is like proud American father of three, girl, dad, you're like Bible verse, like the whole nine. Yeah. And so I, I took the time to like actually. Dismantle that one and I said, you know people who say if someone were to say to me How are gonna be women do it like I would just assume that's like the slogan of the patriarchy like it's it's that that is So deeply entrenched in everything that happens in this world.

How are gonna be women do it? Like that's so it's just it's so Textbook, like it's just so running rampant as an ideal everywhere and a lot of people like resonated with it and I was like if I could explain that in a way where one person is like actually she's on to something then like that's a win at the end of the day and I think also I think a lot of times I, I I'm I'm I'm I am able to kind of weave in humor and like silliness into things that are really, really dark and kind of heavy topics in a way that I think is more palatable for people.

So it's like, on the one hand, it's like that feels important to make it so that people who maybe aren't as attuned to issues that are happening in the world, if I can portray that information in a way that is more digestible and more tolerable, then like, that's a win. But it is, it's a lot about. picking and choosing and I am not the best at that always.

You gotta pick your battles and same here, you probably wouldn't know this, but there is, uh, they're, they're recently deactivated actually, but there is an account that's called Meredith Lynch get braces. Oh my God. Maddie, I had braces. Wait, that is heinous. I know. That's actually absurd. People are really, yeah, people have a lot to say.

It's also this weird justification that I always see of, of people saying the most heinous things about my appearance. And then when I say something back to them, like, Oh, do you tell your four children to speak to people that way? Because I like to call out, especially when they're very publicly parents.

I'm like, imagine your child's growing up and seeing this comment. Like that's so embarrassing. Imagine finding out that your parent is like it. Internet troll like that's like so jarring like you would need years and years of therapy to undo that I called out some woman one day who was just saying like sick vile things about my appearance and I was like I said something to the effect of like, okay, I hope your daughter doesn't ever receive comments like this and She was like, well, you're you are an influencer so you should expect this and it's this weird justification that like because you post online and it's your job that like Yeah, you're gonna get, you're gonna get the most ruthless comments ever and like that I agree to some extent that is to be expected when you're posting online, but it's not an excuse to like berate someone's appearance just because they're public facing on the internet like it's such a weird jungle and like a mental gymnastics.

You know, I get this a lot. I had someone say this to me the other day, they were like, you really need thicker skin. And I get that a lot. And I would love to know from your perspective, in order to be on the internet and be an internet personality, because also like, and I say this with like respect to you, and there's nothing wrong with being this like, you're not an influencer.

No, you're not your content creator, your internet personality, you might do brand deals. But I wouldn't, you're not, and neither am I, like, I, I mean, we might get those kind of things, but we're not influencers. And I think the other piece of it too is I have a communications degree. I worked in that field for a long time.

You have a background in social media and marketing. We also have the credentials to, to back up like how we've been able to do this. But my question is like, Do you think you have to have a thick skin in order to do this? I think, yeah, I, I, I hate the narrative though that you have to have a thick skin to do this because I think it just normalizes people being, being mean, dickheads on the internet.

And like, like, I also think people don't understand, like, it's not, I think there's like a misconception that it's like, Oh, you get like one or two hate comments that are like, you're ugly. And it's like, no, people will pick apart the most obscure things that you would never in a million years notice about yourself.

Ever, ever at all, and they will harp on it and they will continuously, like it is psychological torture and to some extent, like, and it's something that, and I'm not to be so clear, I am not saying doing this job is hard, but it's something that you really don't have to deal with in any other line of work is like this expected element that like you will be constantly, I don't even want to say criticized because it's so much worse than that, just like constantly picked apart online.

Like it's, it is such a. Interesting side effect to this job, but I do think it definitely, I think if not thick skin, it just, you have to be really sure of yourself. I think that's kind of what it comes down to. Confident in who you are. Exactly. Have people supporting you behind the scenes who know and love you because that's like the most important thing is like these people, even the ones who like, you know, might like your content, like.

They can turn on you. I've had this. I'm sure you have to like, yeah, I always say to people, nothing is worse than a person who used to like you. Yep. And I think I'm so glad too, that I, that I gained the platform I did when I was 25 years old, like postfrontal lobe develop developing because. I can imagine it impacting me so much more if I was freshly 20 and I was getting greeted with these kind of hate comments.

And it really does make you think about so many people that are younger and get, get bigger platforms. It's like, I can imagine that would be so much more damaging, but obviously as you Grow up and mature. You have a naturally more thick skin because you're just more confident in yourself and like, you know yourself a little bit more, but I think yeah, it's it can be super damaging if it's happening to a person who isn't, you know, equipped to be dealing with it.

Yeah. Well, Mads, this has been so much fun. I feel like we've really covered a Such an important part of content creation that doesn't get talked about that much, but you create amazing content and where can people find that content? Is there anything you have coming up that you want to share with us?

You can find me on TikTok and on Instagram. I also have a podcast called Parked Car Combos. I think that's something I'm really working on. Growing it's always, my podcast always takes a back burner, not in terms of making content, cause I post a podcast episode every week, but just in terms of shoving it down people's throats, it takes up it, you guys follow, subscribe to park car convos, and then listen to an episode and give it a review because the, you know, what are the hardest you're not with a network.

Cardio. Yeah, one of the hardest things and like little, little plug for our own operation over here. One of the hardest things is like, I was just saying to my husband, the podcast is the thing that I love the most. And it's the thing that bleeds the most money. And so it's like, I want to, I want to keep it going.

And you know, I'm sure you do too. And so yeah, it can end up taking the back seat. Seat because it's not always the highest ROI day to day, but I love what you're doing with the podcast. I think it's really fun. I'd love, I'd love to park a car with you when you're in Boston. I think that would be so much fun.

Yeah. We'd have a lot of fun. Well, Mads, thank you so much for being here and everyone go follow her and follow Parked Car Convos. Subscribe, all that good stuff. We'd love to have you back. All right. That's a wrap on another episode of oddly specific. Thanks so much for hanging out with me. Of course. I want to send a special thanks to my lovely guest, Mads Mitch, follow her on social media, listen to parked car combos, she's the best.

And as always. I want to send my little shout outs. Firstly, just want to shout out each and every one of you, but there are some of you whose names I actually know because you subscribe to the pod at the podcast pals level. And I'm so grateful for it. You keep this little independent project going. And if you want to hear your name on here, head over to the Patreon and sign up.

Not only do you get the shout out, but you also get all the tea. That's just too hot for Tik TOK. So, okay, let me send my little shout outs here. Special shoutouts going out to Annie Schreiber, Bree Prisernik, Caitlin Duffy, Sean Sweet, Cheryl Dunderson, Darcy Ray Johnson, Debbie Perillo, Grogu M, Hayden Young, Jake Jabber, Jennifer Nash, Jennifer Arrington, Jess, Julia Loggins, Catherine D'Amezio, Kim Dunham, Kristen Zanotti, TheLadySwapWhichGivesNoFucks, Lindsay Butler, Lisette Porta Carrero, Macy Malachek, Mark Knudson, MJ Cormier, Raya, Robin Johnson, Tasha L.,

Tom's Law Firm, because it's certainly about Tom, Tuna Pup, and of course, Stan Fran Gow. Could not do this without you. If you want to hear your name on here, go ahead and subscribe to the Patreon at the Podcast House level, or just subscribe to the Patreon at the regular level. You'll still get a lot of tooth that's too hot for TikTok.

A lot of good stuff about sax is on there. There we go. Thank you so much for listening. And as always, don't forget to tell a friend to tell a friend about private equity.

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