This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies. The hosts explore personal journeys in e-commerce and the implications of relying heavily on Meta for advertising success.Chapters:00:00 Introduction19:07 The Role of Incrementality in Marketing Strategy28:59 Challenges and Opportunities in Marketing Measurement36:46 The Science Behind Incrementality Testing40:03 Diving into the Meta Report49:14 Understanding Meta's Impact on Brands54:18 The Power of Omni-Channel Marketing01:04:03 The Future of Advertising with AI01:21:32 The Shift from Manual to Automated Strategies01:26:31 Mid Funnel Testing01:39:32 The Future of Marketing Beyond ClicksPowered By:Fulfil.io.https:<a href="//bit.ly/3pAp2vu" target="_blank" rel="ugc noopener noreferrer">//bit.ly/3pAp2vu</a>The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.<a href="https://www.northbeam.io/" target="_blank" rel="ugc noopener noreferrer">https://www.northbeam.io/</a>Postscript.<a href="https://postscript.io/" target="_blank" rel="ugc noopener noreferrer">https://postscript.io/</a>Richpanel.<a href="https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc" target="_blank" rel="ugc noopener noreferrer">https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc</a>Saras.<a href="https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more" target="_blank" rel="ugc noopener noreferrer">https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more</a>Subscribe to The Marketing Operators Podcast here: <a href="https://www.youtube.com/@MarketingOperators" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@MarketingOperators</a>Subscribe to The Finance Operators here: <a href="https://www.youtube.com/@FinanceOperatorsFOPS" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@FinanceOperatorsFOPS</a>Sign up to the 9 Operators newsletter here: <a href="https://9operators.com/" target="_blank" rel="ugc noopener noreferrer">https://9operators.com/</a>

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E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

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