Amazon's restructuring of Wondery signals deeper issues with their podcast strategy as they distribute operations across Audible, creator services, and advertising divisions while losing approximately 110 jobs in the process. • Amazon's track record with podcast acquisitions has been underwhelming, including Art19's low market share and unfulfilled promises for high-profile shows • Dan Granger from Oxford Road suggests the reorganization represents a recalibration toward more integrated audio ecosystems • Sean King from Veritone emphasizes the importance of balancing host-read ads with other advertising forms • Patreon creators have earned over $10 billion since 2013, now receiving $2 billion annually—equal to the entire US podcast ad market • UK age verification requirements for mature content are forcing platforms like Spotify to implement face scanning or ID uploads • Riverside has quietly launched a podcast hosting service that sends video to YouTube but only audio to other platforms • New podcast technology includes Todd Cochran's GuestMatchPro for connecting content creators and specialists for interviews • True Fans is testing a new advertising option called True Ads allowing creators to purchase placement on the homepage <a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/1538779/open_sms">Send James & Sam a message</a><a rel="payment" href="https://www.buzzsprout.com/1538779/support">Support the show</a>Connect With Us: <ul> <li>Email: <a href='mailto:weekly@podnews.net'>weekly@podnews.net</a> </li> <li>Fediverse: <a href='https://podcastindex.social/@james@bne.social'>@james@bne.social</a> and <a href='https://podcastindex.social/@samsethi'>@samsethi@podcastindex.social</a> </li> <li>Support us: <a href='https://www.buzzsprout.com/1538779/support'>www.buzzsprout.com/1538779/support</a> </li> <li>Get Podnews: <a href='https://podnews.net'>podnews.net</a> </li> </ul>

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Amazon restructures Wondery: 110 jobs gone

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