I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter, more successful businesses.In this episode, I dig into something I wish I’d learned a lot sooner — how to build a profitable restaurant that doesn’t eat you alive. Hustle alone won’t cut it. I talk about what it really takes to break free from burnout: shifting your mindset and reconnecting with what genuinely fires you up. When we chase what excites us, we craft experiences our guests can’t resist. I share how showing up authentically — in how we engage with folks and how we market our businesses — draws in the right people and keeps them coming back. Because at the end of the day, if you build a restaurant that feeds your soul, it’ll feed your bank account too.Takeaways:<ul><li>Most restaurant owners think they need more guests.</li><li>Profit isn't random, it's engineered.</li><li>You need to change you and the way you see your restaurant.</li><li>Design a restaurant that you love.</li><li>Your best customers don't need a great reason to come back.</li><li>Stop pushing lazy offers.</li><li>Write marketing campaigns that would make you come in.</li><li>Audit your menu and guest experience.</li><li>Build a brand that you would fall in love with.</li><li>Engage with customers authentically.</li></ul>Chapters:00:00 Introduction to Full Comp and Profitability Masterclass01:37 Transforming Your Restaurant's Approach to Marketing05:04 Creating Irresistible Experiences for Guests07:41 Engaging with Customers AuthenticallyIf you’ve got a marketing or profitability related question for me, email me directly at josh@joshkopel.com and include Office Hours in the subject line. If you'd like to scale the profitability of your restaurant in only 5 days, sign up for our FREE 5 Day Restaurant Profitability Challenge by visiting <a href="https://joshkopel.com/">https://joshkopel.com</a>.

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Office Hours: Serving This Guest Will Scale Your Restaurant

FULL COMP: The Voice of the Restaurant Industry Revolution

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