In this episode the hosts interview Jacques, CEO of Raindrop Agency, discussing the agency's journey. Particularly their work with Dr. Squatch, which grew from a $3 million company to a billion-dollar sale. They explore the dynamics of creative advertising, the importance of storytelling, and the agency's unique approach to brand campaigns. The conversation also touches on the role of AI in creative production and the future of advertising, emphasizing the need for brands to invest in narrative-driven campaigns rather than relying solely on UGC.Chapters:00:00 Introduction05:24 Jacques and the Raindrop Agency10:00 The Dr. Squatch Success Story20:40 Creative Philosophy and Agency Operations36:10 The Ideal Client and Brand Building54:39 Campaign Strategy and Timelines01:09:13 The Role of AI in Creative AdvertisingPowered By:Fulfil.io.<a href="https://bit.ly/3pAp2vu" target="_blank" rel="ugc noopener noreferrer">https://bit.ly/3pAp2vu</a>The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.<a href="https://www.northbeam.io/" target="_blank" rel="ugc noopener noreferrer">https://www.northbeam.io/</a>Postscript.<a href="https://postscript.io/" target="_blank" rel="ugc noopener noreferrer">https://postscript.io/</a>Richpanel.<a href="https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc" target="_blank" rel="ugc noopener noreferrer">https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdesc</a>Saras.<a href="https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more" target="_blank" rel="ugc noopener noreferrer">https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_more</a>Subscribe to The Marketing Operators Podcast here:<a href="https://www.youtube.com/@MarketingOperators" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@MarketingOperators</a>Subscribe to The Finance Operators here:<a href="https://www.youtube.com/@FinanceOperatorsFOPS" target="_blank" rel="ugc noopener noreferrer">https://www.youtube.com/@FinanceOperatorsFOPS</a>Sign up to the 9 Operators newsletter here:<a href="https://9operators.com/" target="_blank" rel="ugc noopener noreferrer">https://9operators.com/</a>

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E125: Bold Creative Wins Where Budgets Can’t

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