It’s 2003 in Miami, Florida and a Subway franchisee comes up with a catchy promotion: the 5 Dollar Footlong. But Subway Corporate is preoccupied with a costly new innovation: special ovens to toast their subs. Robbed of their “toasty” advantage, Quiznos counters with a hip ad featuring uncanny creatures called Spongmonkeys, and a campaign claiming their steak subs have more meat than Subway’s. But the aggressive media campaign has dramatic fallout for franchisees who are already struggling to pay high prices for company-owned food and supplies. As more franchisees fall into debt, store owners rebel.Binge all episodes early and ad-free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App&nbsp;<a href="https://wondery.app.link/businesswars" rel="noopener noreferrer" target="_blank">https://wondery.app.link/businesswars</a>.Support us by supporting our sponsors!See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Subway vs Quiznos | One Ounce and You’re Out | 3

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