Welcome to Season 3 of The Fabulist, the podcast for creative studios mastering the art of business. Powered by <a href="http://coupestudios.com/" target="_blank" rel="noopener noreferer">Coupe Studios</a>, host Joel Pilger travels the world to gather insights from studio leaders who are not just participating in the industry—but reinventing it.
In this episode, we’re diving into the creative powerhouse of Turin, Italy, where two distinct yet interconnected studios, Illo and Algo, are blending art, data, and motion into bold, boundary-pushing work. Joining us are Ilenia Notarangelo, founder and creative director of Illo, and Luca Gonnelli, co-founder and CEO of Algo.
Together, they share their journey of running two studios under one roof, crafting ownable visual languages, and maintaining a healthy work-life balance—all while navigating the evolving demands of brands, AI disruption, and the ever-changing creative landscape.
Tune in as we explore:🎨 How Illo infuses optimism and playfulness into motion design📊 Why Algo focuses on data visualization and automation for scalable content🌍 The importance of fostering an international yet distinctly Italian studio culture⏳ Why they prioritize quality of life over hustle culture—including their sacred aperitivo tradition 🍷💡 How creative studios can stand out in an era of algorithm-driven content
If you run a studio and want to master the art of business, visit joelpilger.com to apply for FORUM, a private network of the world’s leading studios.
🎧 Listen now and get inspired by Illo & Algo’s unique approach to creativity, strategy, and the business of design!

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