<p>Let’s say you had a passion but thought of it only as a hobby; certainly never the seed of a billion-dollar company. Plus, you are studying&nbsp;for a career in something unrelated to business. That’s Maureen Kelly’s story, CEO of Tarte Cosmetics. She was pursuing a Ph.D. in clinical psychology and already had TWO Master’s degrees when she realized she didn't want that to be her career.&nbsp;What she wanted was to&nbsp;launch a makeup company—despite having no significant start-up money, no experience, and no connections.&nbsp;How she did it is a story of pure moxie. She relentlessly knocked on the doors of chemists, manufacturers, retailers, and the fashion&nbsp;press. She maxed out her credit cards and enlisted the help of friends and family, turning Tarte into a wildly successful brand.</p><p>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.</p>

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Tarte Cosmetics: Maureen Kelly

How I Built This with Guy Raz