Are you juggling too many different projects - and getting nowhere fast while burning out? Do you keep tweaking things behind the scenes instead of just biting the bullet and launching? And what could happen if you stopped chasing perfection and just hit “go” on your next big idea? In this week’s solo episode, I share some behind the scenes action from a busy week packed with calls, podcast recordings, and, as always, big client breakthroughs. And there’s one thing that keeps cropping no matter if I’m talking to clients who are launching scent spaces, struggling to control labour costs, kicking off whole franchises or refining their marketing message:  Momentum creates results. Pursuing perfection delays them. You’ll hear how Sean Felty is scaling his Labour Lens system by cutting back, not adding more. I explain why a single clear message is Sean’s biggest advantage heading into the Hershey Expo. Then we discuss groomer Anna Pollard, who’s launching a calming scent space (and following it up with a focused teeth-cleaning campaign).  This episode highlights why launching new ideas even when they’re not perfect is the best way to do business and gain momentum. There’s no point building a beautiful ship if it never leaves the harbour. In this episode, you’ll discover: <ul> <li>One Clear Offer Wins – Why Sean’s single-focus Labour Lens message stands out in a sea of software noise.</li> <li>Simplify to Sell – How Anna’s using short, focused campaigns to upsell services without adding stress.</li> <li>Confidence Comes from Launching – Grande, Phil, and others had everything except momentum—until now.</li> <li>Marketing Isn’t Magic, It’s Rhythm – I share how podcast batching and focused messaging drive consistent growth.</li> <li>Is Your Real Problem is Pickiness – Why perfectionism is just procrastination in disguise.</li> </ul> If you’re spinning your wheels and wondering why things aren’t taking off, this episode will show you what to do next (and what to stop doing). A huge thanks to our new show sponsors, the fantastic PawPal who are providing pet businesses with an effortless, bespoke booking system that is simple and seamless for owners. Find out more about PawPal <a href="https://pawpal.uk">here</a>. Don't forget also I'm hosting my own dog daycare business bootcamp in October in Annapolis, you can grab your ticket now at: <a href= "https://www.petbusinessmarketing.com/bootcamp">www.petbusinessmarketing.com/bootcamp</a> Need help fixing your business? To join the worlds leading pet business development program go to <a style= "font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;" href= "https://www.petbusinessmarketing.com/diamond">www.petbusinessmarketing.com/diamondnow</a> If you’re ready to attract better clients, increase your profits, and grow with confidence, then you should apply to join Dom's Diamond Coaching Program click <a href= "https://www.petbusinessmarketing.com/diamondnow">here</a> to start now

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Episode 414 - Why Marketing Momentum Beats Pet Biz Perfection: How Do Dom's Clients Achieve Sustainable Success

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