Aligning sales and marketing is crucial to business success, and our guest this week is an expert on how to create thay synergy. Latané Conant, the CMO of 6sense, is a passionate advocate for marketing leaders, equipping them with effective technology, predictive insights, and empowering thought leadership. As a former software saleswoman, she understands the importance of leveraging data to drive deals, not just leads. Vincent and Latané also discuss the significance of the Chief Market Officer title in today's marketing landscape. Plus, Latané provides valuable tips for sales leaders seeking better alignment with marketing. We also discuss Latané's inspiring book, "The Empowered CMO Board Book," where she shares valuable insights on leadership, marketing, and navigating business in a changing economic landscape.Follow Latané on LinkedIn <a href="https://www.linkedin.com/in/latane-conant/">https://www.linkedin.com/in/latane-conant/</a>Follow Vincent on LinkedIn: <a href="https://www.linkedin.com/in/vphamvan/">https://www.linkedin.com/in/vphamvan/</a>Join the Destination CMO community on LinkedIn: <a href="https://www.linkedin.com/company/destination-cmo/">https://www.linkedin.com/company/destination-cmo/</a> Podcast produced by <a href="https://www.freshpickedstudio.com/">https://www.freshpickedstudio.com/</a> #marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersoflinkedin #Marketingstrategy #brandstrategy #enterprisemarketing #integratedmarketing #sales #softwaresales

Podurama

Home

Trending

Personal

Your Podcasts

New Episodes

My Files

Favourite Episodes

Tags (Folders)

Recently Played

Bookmarks

Followed Playlists

Latané Conant (6sense) - how sales leaders can be better aligned with marketing, and why it matters

Destination CMO with Vincent Phamvan

AI Chapters

AI Insights

Reviews