With property data becoming increasingly available, investors face a growing challenge: accurately interpreting the numbers. In this episode, Veronica and Chris speak with Matija Djolic, co-founder of HtAG Analytics, to discuss how investors can effectively use property data and avoid common mistakes. Matija outlines four essential questions investors need to address before making decisions, emphasizing the importance of clearly understanding risk profiles, investment timeframes, and personal objectives. He highlights frequent pitfalls, including chasing short-term gains, misunderstanding suburb-level data, and misinterpreting market "hotspots." This conversation equips investors with practical insights on responsible data use, clarifying when data can help&hellip; and when it might mislead. Whether you're an experienced investor or a first-time buyer, you'll gain valuable strategies for making smarter property decisions in today's data-rich environment. Episode Highlights 00:00 &ndash; Welcome 01:42 &ndash; The Origin of HtAG Analytics 03:35 &ndash; Key Questions for Property Investment 04:56 &ndash; Understanding Risk in Property Investment 12:35 &ndash; The Role of Data in Property Markets 15:30 &ndash; Challenges of Data Interpretation 17:57 &ndash; The Impact of Data Accessibility 24:37 &ndash; Strategies for Property Investment 34:11 &ndash; Navigating Tricky Real Estate Decisions 34:28 &ndash; Connecting with Veronica Morgan's Resources 35:12 &ndash; Understanding Property Scarcity and Sales Volume 36:01 &ndash; The Role of Data Accuracy in Real Estate 38:04 &ndash; Tech and Human Expertise in Real Estate 40:21 &ndash; Challenges with Real Estate Transparency 41:55 &ndash; The Importance of Personal Touch in Real Estate 43:10 &ndash; Buy and Hold vs Transacting Property 44:53 &ndash; Key Metrics for Long-Term Property Investment 46:11 &ndash; Affordability and Shifting Demographics 51:42 &ndash; Compounding Good Decision Making 55:32 &ndash; Common Myths in Real Estate 58:04 &ndash; Property Dumbo: A Cautionary Tale About the Guest Matija Djolic is the co-founder of HtAG Analytics and a leading data analytics coach specializing in the property investment sector. With a PhD in Organizational Psychology, Matija brings over seven years of experience guiding thousands of investors and buyer's agents through the complex maze of market analytics. Known for his expertise in both qualitative and quantitative pattern recognition, Matija empowers investors to make smarter, data-driven decisions that align with their long-term goals and risk profiles. His practical, no-nonsense approach challenges traditional investment assumptions, encouraging a more nuanced and informed understanding of property analytics. Connect with Matija <ul> <li aria-level="1">Website: <a href="https://www.htag.com.au/">https://www.htag.com.au/</a></li> <li aria-level="1">LinkedIn: <a href="https://www.linkedin.com/in/dr-matija-djolic-386475152/">https://www.linkedin.com/in/dr-matija-djolic-386475152/</a></li> <li aria-level="1">Instagram: <a href="https://www.instagram.com/matijadjolic/">https://www.instagram.com/matijadjolic/</a></li> <li aria-level="1">Facebook: <a href="https://www.facebook.com/matija.djolic.14/">https://www.facebook.com/matija.djolic.14/</a></li> </ul> Resources <ul> <li aria-level="1">Visit our website: https://www.theelephantintheroom.com.au</li> <li aria-level="1">If you have any questions or would like to be featured on our show, contact us at:</li> <ul> <li aria-level="2">The Elephant in the Room Property Podcast - <a href="mailto:questions@theelephantintheroom.com.au">questions@theelephantintheroom.com.au</a></li> </ul> <li aria-level="1">Looking for a Sydney Buyers Agent? <a href="http://www.gooddeeds.com.au/">https://www.gooddeeds.com.au</a></li> <li aria-level="1">Work with Veronica: <a href="http://www.veronicamorgan.com.au">https://www.veronicamorgan.com.au</a></li> <li aria-level="1">Looking for a Mortgage Broker? <a href="https://www.alcove.au">https://www.alcove.au</a></li> <li aria-level="1">Work with Chris: <a href="mailto:chrisbates@alcove.au">chrisbates@alcove.au</a></li> </ul> Enjoyed the podcast? Don't miss out on what's yet to come! Hit that subscription button, spread the word, and join us for more insightful discussions in real estate. Your journey starts now! <ul> <li aria-level="1">Subscribe on YouTube: <a href="https://www.youtube.com/@theelephantintheroom-podcast">https://www.youtube.com/@theelephantintheroom-podcast</a></li> <li aria-level="1">Subscribe on Apple Podcasts: <a href="https://podcasts.apple.com/ph/podcast/the-elephant-in-the-room-property-podcast/id1384822719">https://podcasts.apple.com/ph/podcast/the-elephant-in-the-room-property-podcast/id1384822719</a></li> <li aria-level="1">Subscribe on Spotify: <a href="https://open.spotify.com/show/3Ge1626dgnmK0RyKPcXjP0?si=26cde394fa854765">https://open.spotify.com/show/3Ge1626dgnmK0RyKPcXjP0?si=26cde394fa854765</a></li> </ul> If you enjoyed today&rsquo;s podcast, don&rsquo;t forget to subscribe, rate, and share the show! There&rsquo;s more to come, so we hope to have you along with us on this journey! &nbsp; See you on the inside, Veronica & ChrisSee <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

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