What do you do when the family business you've spent decades building... gets bought out from under you?&nbsp;That’s what happened to Nima and Salma Fotovat.Devastated, the family rebuilt a new company from the ground up. This time they set out with a new idea: build an allergen-free, organic snack brand not just for kids, but their parents.&nbsp;&nbsp;Their new brand: MadeGood.Today, the Canadian brand’s parent company does hundreds of millions of dollars in sales. But getting there meant rebuilding from scratch, fixing 200,000 mislabeled snack bars by hand, and turning a family of co-packers into branding experts.What you'll learn:<ul><li>How owning manufacturing can be a competitive edge</li><li>How they grew a national brand with almost no marketing.&nbsp;</li><li>Why it can be a winning strategy to say "yes" before you know how&nbsp;</li><li>Introducing new products: the tension between research and emotion&nbsp;&nbsp;</li><li>The mindset that can help you rebuild after a devastating setback</li></ul>Timestamps:6:05 - Growing up in Iran during wartime, and emigrating to Canada&nbsp;11:55 - Their dad’s new business: “Why are North Americans not eating nougat?”&nbsp;&nbsp;19:25 - Building the family’s first snack bar brand—and losing it overnight34:20 - The next business: going all in on healthier school snacks42:30 - Fixing a 200,000-bar production error with alcohol wipes&nbsp;48:30 - Landing MadeGood’s first retail store51:10 - The 100-mile radius marketing strategy&nbsp;56:50 - The lure of new products: from human treats to dog treats&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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MadeGood: Salma and Nima Fotovat Lost Their First Business.They Grew Their Next One Into a Snack Giant.

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