Just in time for the Sephora Savings Event (October 31st - November 10th), we’re sitting down with finance‑savvy beauty creator <a href="https://www.tiktok.com/@rawmakeup?lang=en" rel="noopener noreferrer" target="_blank">Rachel Wiseman</a> — the brain behind the viral “Beauty Math” series — to decode the real cost of beauty products and the smartest ways to shop the season. Listen in to discover why beauty math literacy matters and how it can prevent you from feeling like you “got robbed” whenever you leave the store.Subscribe and <a href="https://www.youtube.com/@breakingbeautypodcast/videos" rel="noopener noreferrer" target="_blank">watch this episode on YouTube</a>!In this episode you’ll discover:<ul><li>How do sneakflation and shrinkflation apply in the beauty industry? The way brands shrink their product sizes or inflate “deal” prices while selling the same product.</li><li>What “anchor price” means and how it affects your purchase decisions.</li><li>The 2025 version of the “Lipstick Index” – does it still hold?</li><li>How tariffs and loyalty programs are influencing beauty pricing and whether refill products truly save you money.</li><li>Her category‑by‑category <a href="https://linktr.ee/rawmakeup_?utm_source=linktree_profile_share&ltsid=bd703982-3b43-48e0-8ad1-2f9b87a1423b" rel="noopener noreferrer" target="_blank">cheat sheets</a>: the best value skincare, eyeshadow palettes, multi‑use makeup, and packaging that gives you the most bang for your buck, explained.</li><li>Holiday shopping tips you’ll want to bookmark: mini vs jumbo sizes, Advent calendars, and what deals are genuinely worth it.</li><li></li></ul>For any products or links mentioned in this episode, check out our website:<a href="https://breakingbeautypodcast.com/episode-recaps/" rel="noopener noreferrer" target="_blank"> https://breakingbeautypodcast.com/episode-recaps/</a>&nbsp;&nbsp;Get social with us and let us know what you think of the episode! Find us on<a href="https://www.instagram.com/breakingbeautypodcast/?hl=en" rel="noopener noreferrer" target="_blank"> Instagram</a>,<a href="https://www.tiktok.com/@breakingbeautypodcast" rel="noopener noreferrer" target="_blank"> Tiktok</a>,<a href="http://www.twitter.com/BreakingBtyPod%E2%80%A8%E2%80%A8" rel="noopener noreferrer" target="_blank">X</a>, <a href="https://www.threads.com/@breakingbeautypodcast" rel="noopener noreferrer" target="_blank">Threads</a>. Join our<a href="https://www.facebook.com/groups/1401081996684767/" rel="noopener noreferrer" target="_blank"> private Facebook group</a>. Or give us a call and leave us a voicemail at 1-844-227-0302. Subscribe to our Sign up for our Substack <a href="https://breakingbeautypodcast.substack.com/" rel="noopener noreferrer" target="_blank">here</a>.&nbsp;Related episodes like this:&nbsp;<ul><li><a href="https://podcasts.apple.com/us/podcast/the-damngood-loyalty-shopping-guide-from-sephora-to/id1214452771?i=1000651990174" rel="noopener noreferrer" target="_blank">The #DamnGood Loyalty Shopping Guide! From Sephora to Ulta, Drugstores and More</a></li><li><a href="https://podcasts.apple.com/ve/podcast/its-our-damngood-haul-of-fame-update-fave-new-finds/id1214452771?i=1000722766550" rel="noopener noreferrer" target="_blank">It’s Our #DamnGood Haul of Fame Update! Fave New Finds That Stand the Test of Time</a></li><li><a href="https://podcasts.apple.com/bm/podcast/damngood-under-%2420-budget-beauty-special-the-wirkin/id1214452771?i=1000689220428" rel="noopener noreferrer" target="_blank">#DamnGood Under $20 Budget Beauty Special!</a></li></ul>&nbsp;&nbsp;PROMO CODES: When you support our sponsors, you support the creation of Breaking Beauty Podcast! &nbsp;&nbsp;Medik8Medik8’s new Advanced Pro-Collagen+ Peptide Cream is an anti-wrinkle moisturizer, clinically proven to visibly improve skin firmness, elasticity, and reduce the appearance of deep-set wrinkles. Visit <a href="http://medik8.us/" rel="noopener noreferrer" target="_blank">Medik8.us</a> to discover more and use code BREAKING20 to save 20% off your order.QuinceFind your fall staples at Quince. Go to <a href="http://quince.com/breakingbeauty" rel="noopener noreferrer" target="_blank">Quince.com/breakingbeauty</a> for free shipping on your order and 365-day returns. Now available in Canada, too.&nbsp;NutrafolSee thicker, stronger, faster-growing hair with less shedding in just 3–6 months with Nutrafol. For a limited time, Nutrafol is offering our listeners $10 off your first month’s subscription and free shipping when you go to <a href="http://nutrafol.com/" rel="noopener noreferrer" target="_blank">Nutrafol.com</a> and enter the promo code BREAKING.&nbsp;CanopyGo to <a href="http://getcanopy.co/" rel="noopener noreferrer" target="_blank">getcanopy.co</a> to save $25 on your Canopy Humidifier purchase today with Canopy’s filter subscription. And look for other Canopy products such as the Canopy Bath and Shower Filter. Even better, use code BEAUTY at checkout to save an additional 10% off your Canopy purchase. Your skin will thank you!&nbsp;*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*&nbsp;&nbsp;Hosts:<a href="https://www.instagram.com/carlenehiggins/?hl=en" rel="noopener noreferrer" target="_blank"> Carlene Higgins</a> and<a href="https://www.instagram.com/jilldunnbeauty/" rel="noopener noreferrer" target="_blank"> Jill Dunn</a>&nbsp;Theme song, used with permission: Cherry Bomb by<a href="https://open.spotify.com/artist/5M60ox9b9C4RSPOYYQLTae?si=5fTy2nnTSCS-VsPrBl4hpg" rel="noopener noreferrer" target="_blank"> Saya </a>&nbsp;Produced by<a href="http://www.dearmedia.com/" rel="noopener noreferrer" target="_blank"> Dear Media Studio</a>&nbsp;See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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Beauty Math 101: Shop Smarter, Not Harder – How-to Get Real Value from Your Beauty Buys 🎯💄With Investment Banker Turned Beauty Creator Rachel Wiseman

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