Summary: Today we discuss Step 3 for creating a comprehensive comms strategy—crafting your key messages (without alienating your audience). Show Notes: For more advice on crafting your key messages in language that appeals to parents, check out <a href="https://www.schoolceo.com/a/decode-your-school-communication/">Decoding Your School Communication</a> from the Winter 2025 edition of SchoolCEO Magazine.Subscribe to our newsletter at <a href="https://www.schoolceo.com/subscribe-now/">https://www.schoolceo.com/subscribe-now/</a>. Visit us at <a href="http://schoolceo.com">schoolceo.com</a> and connect with SchoolCEO on LinkedIn or X/Twitter @school_ceo. If you have a story you’d like to share with the SchoolCEO team, email us at <a href="mailto:eileen@schoolceo.com">eileen@schoolceo.com</a> or <a href="https://calendly.com/eileen-beard/intro-chat">schedule a call</a>.SchoolCEO is powered by Apptegy, the maker of the leading K-12 communications and brand management platform.

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Crafting Key Messages

SchoolCEO: K-12 Marketing + Communications

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