Starting a corporate podcast can be a daunting task, and one of the biggest mistakes you can make is choosing a host who isn't fully committed to the project. The importance of selecting a passionate host who understands the podcast is a company initiative, not a personal platform. He shares valuable insights from his extensive experience in the podcasting industry, highlighting the need for a shared email account for access and continuity, and the significance of defining a clear purpose for the podcast. Organizations risk viewing it as an expendable expense during tough times without a strong reason for starting the podcast. I also discusses tracking the podcast's effectiveness, ensuring it serves its intended audience and objectives.<h2>Takeaways:</h2><ul><li> It's crucial to select a podcast host who genuinely wants to participate in the project. </li><li> Ensure that all podcast services are registered with a generic company email for access. </li><li> Identify a clear purpose for starting the podcast beyond just following trends. </li><li> Involve multiple team members in the podcast to avoid dependence on a single host. </li><li> Track podcast effectiveness with measurable goals to justify its continuation during tough times. </li><li> Avoid making the podcast feel like a commercial; focus on delivering value to the listeners. </li></ul> This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

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