From the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode:<ul><li>How to view data as a language guiding customer interactions</li><li>The importance of personalization in customer engagement</li><li>Why trust in data usage is needed for strong consumer-business relationships</li><li>How to prioritize customer-centric strategies over tech trends like AI </li></ul>Links & Resources Website: <a href='https://neilhoyne.com/'>https://neilhoyne.com/</a> Book: <a href='https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659'>https://www.amazon.com/Converted-Data-Driven-Way-Customers-Hearts/dp/0593420659</a> LinkedIn: <a href='https://linkedin.com/in/neilhoyne'>https://linkedin.com/in/neilhoyne</a> Twitter: <a href='https://twitter.com/neilhoyne'>https://twitter.com/neilhoyne</a> Get access to more free resources by visiting the podcast episode page at <a href='https://t.ly/R36m-'>https://t.ly/R36m-</a> Subscribe & Listen Everywhere:Listen On: ​<a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNzYzMjkwLnJzcw=='>Google Podcasts</a> <a rel="payment" href="https://www.buymeacoffee.com/clauslauter">Support the show</a>Our Newsletter Join over 6,000 other merchants & marketers to stay updated on eCommerce news, marketing strategies, tools & resources, and podcast interviews, all designed to help you grow your revenue. Every Thursday in your inbox. Consumed in 3 minutes. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a>

The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs

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The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs

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