Have you ever wondered how people without smartphones can access your podcast—or how big that untapped audience might be? Podcasts are a valuable source of information, education, and entertainment. If you are interested to know how to make your Podcast accessible to billions across the globe beyond smartphones you don’t want to miss this episode. If you want to claim a piece of the 3 billion–plus listeners not using iPhones or Androids, this episode is a must-listen.Today on episode 50, of the PodcastingTech Show, host Mathew Passy chats with Tom Barrasso, founder and developer of <a href="https://podlp.com/" rel="noopener noreferrer" target="_blank">PodLP</a>, the innovative app that brings podcasts to feature phones (“dumb phones”) around the world. If you’ve ever assumed your listeners all have iPhones or Androids, this episode will seriously open your eyes!Tom Barrasso is a software developer and entrepreneur based in New Zealand who created PodLP out of a desire for digital detox—and a personal challenge to prove that even “dumb phones” could be smart about podcasts. His unique expertise bridges podcast technology and truly global access.We discuss exactly how PodLP makes podcasts accessible to listeners in emerging markets in&nbsp; India and beyond. Tom unpacks how PodLP is breaking Podcast barriers with feature Phone technology,, the surprising size and diversity of the feature phone landscape, and why Western podcasters should be paying attention.You’ll learn about the technical challenges Tom faced building for this underserved audience, how PodLP works on devices most of us never think about, and what this means for your show’s global reach.IN THIS EPISODE, WE COVER:<ul><li>Why Tom built PodLP: How a pandemic project turned into a worldwide feature phone podcast platform, and why digital detox was the spark. (1:00)</li><li>The size of the feature phone market: India, the U.S., and beyond—find out who’s actually buying feature phones in 2024 (hint: it’s not just seniors!). (5:20)</li><li>Why and how feature phone users matter for podcasting: Tom explains why emerging markets are the next frontier for English (and non-English) podcast consumption—and what makes audio perfect there. (7:00)</li><li>How PodLP works: What’s different on a tiny screen, what features you’ll recognize, and why every PodLP download equals a real listen. (8:55)</li><li>How to get your podcast listed: Good news—if you’re in Podcast Index, you’re already there. If not, you might be missing out on millions of potential listeners. (11:20)</li><li>Technical tips & improvements for podcast accessibility: Why high-bitrate audio or huge artwork isn’t always best, and how thinking globally can help your show grow. (15:10)</li></ul> Links and resources mentioned in this episode:<ul><li>PodLP (explore the platform, check if your show is listed!):<a href="https://podlp.com/" rel="noopener noreferrer" target="_blank"> https://podlp.com/</a></li><li>Podcast Index (ensure your show is included):<a href="https://podcastindex.org/" rel="noopener noreferrer" target="_blank"> https://podcastindex.org/</a></li><li>NPR Planet Money (Tom’s recommended listening):<a href="https://www.npr.org/sections/money/" rel="noopener noreferrer" target="_blank"> https://www.npr.org/sections/money/</a></li><li>How I Built This (Tom’s pick):<a href="https://www.npr.org/sections/how-i-built-this/" rel="noopener noreferrer" target="_blank"> https://www.npr.org/sections/how-i-built-this/</a></li><li>Learn more about KaiOS:<a href="https://www.kaiostech.com/" rel="noopener noreferrer" target="_blank"> https://www.kaiostech.com/</a></li><li>Read more on IPv6 and why it matters:<a href="https://www.cloudflare.com/learning/network-layer/what-is-ipv6/" rel="noopener noreferrer" target="_blank"> https://www.cloudflare.com/learning/network-layer/what-is-ipv6/</a></li><li>Follow with PodLP on Social Media: <a href="https://www.linkedin.com/company/podlp/" rel="noopener noreferrer" target="_blank">Linkedin</a> - @PodLP</li></ul> &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.instagram.com/PodLP_App/" rel="noopener noreferrer" target="_blank">&nbsp;Instagram</a> - @podlp_app&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<a href="https://www.facebook.com/podlpapp/" rel="noopener noreferrer" target="_blank">Facebook</a> - @Podlp AppDon’t miss this episode if you care about podcast growth, global access, and the next billion listeners! For more insights and tech tips, subscribe to <a href="http://podcastingtech.com" rel="noopener noreferrer" target="_blank">podcastingtech.com</a> to listen to previous episodes of the PodcastingTech Show.﻿**As an Amazon Associate, we may earn commissions from qualifying purchases of podcasting gear from <a href="http://amazon.com/" rel="noopener noreferrer" target="_blank" class="ql-size-small">Amazon.com</a>. We also participate in affiliate programs with many of the software services mentioned on our website.&nbsp;If you purchase something through the links we provide, we may earn a commission at no extra cost to you. The team at Podcasting Tech only recommends products and services that we would use ourselves and that we believe will provide value to our viewers and readers.**For additional resources and insights visit <a href="https://podcastingtech.com/" rel="noopener noreferrer" target="_blank">podcastingtech.com</a> or follow us on social media:<ul><li>Instagram: <a href="https://www.instagram.com/mathewpassy/" rel="noopener noreferrer" target="_blank">@mathewpassy</a> </li><li>LinkedIn - <a href="https://www.linkedin.com/in/mathewpassy/" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li><li>Threads: <a href="https://www.threads.net/@mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Twitter/X: <a href="https://twitter.com/mathewpassy" rel="noopener noreferrer" target="_blank">@mathewpassy</a></li><li>Facebook - <a href="https://www.facebook.com/podcastingtech" rel="noopener noreferrer" target="_blank">/podcastingtech</a>, <a href="https://www.facebook.com/mathewpassy" rel="noopener noreferrer" target="_blank">/mathewpassy</a></li></ul> PODCASTING TECH IS POWERED BY:<ul><li><a href="https://swiy.co/Lfwd" rel="noopener noreferrer" target="_blank">Captivate - Easy, professional podcast hosting to create, grow and make money from your podcasts</a></li><li><a href="https://swiy.co/LfwU" rel="noopener noreferrer" target="_blank">Podpage - Build a beautiful podcast website in 5 minutes</a></li><li><a href="https://swiy.co/Lfwe" rel="noopener noreferrer" target="_blank">Riverside.fm - Record Podcasts And Videos From Anywhere</a></li><li><a href="https://swiy.co/Lfwf" rel="noopener noreferrer" target="_blank">Castmagic - 10x Audio Content With AI</a> </li><li><a href="https://www.podmatch.com/?ref=1724958870077983fd74138ff" rel="noopener noreferrer" target="_blank">Podmatch - Matching Hosts and Guest for Podcast Interviews</a></li><li><a href="https://hostinger.com?REFERRALCODE=1MATHEW43" rel="noopener noreferrer" target="_blank">Hostinger for Website</a></li><li><a href="https://swiy.co/LfwW" rel="noopener noreferrer" target="_blank">Podgagement - Engage your audience and grow your podcast!</a></li></ul> EQUIPMENT IN USE:<ul><li>Rodecaster Pro 1st Gen (No longer available). Consider the <a href="https://amzn.to/4b8jT0u" rel="noopener noreferrer" target="_blank">Rodecaster Duo</a> or <a href="https://amzn.to/47QemZL" rel="noopener noreferrer" target="_blank">Rodecaster Pro II</a> </li><li><a href="https://amzn.to/3SbmZrZ" rel="noopener noreferrer" target="_blank">EV RE20 with 309a Shockmount</a>&nbsp;</li><li><a href="https://amzn.to/3u4JMO7" rel="noopener noreferrer" target="_blank">Rode PSA1+</a></li><li>iPhone continuity camera but previously the <a href="https://amzn.to/3SvPtOI" rel="noopener noreferrer" target="_blank">Logitech Brio 4k </a></li><li><a href="https://amzn.to/3HuGgj5" rel="noopener noreferrer" target="_blank">DCMEKA In-Ear Monitors</a></li><li><a href="https://amzn.to/4b3skuh" rel="noopener noreferrer" target="_blank">BusyBox Smart Sign</a> &nbsp;</li></ul>

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Tom Barrasso Reveals How PodLP Unlocks 3B+ Listeners Beyond Smartphones

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