In this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode:<ul><li>The Importance of Brand Protection in a Competitive Market</li><li>How Strong Trademarks Increase Business Value</li><li>Why Trademark Protection is Essential for Online Startups</li><li>When to Trademark Your Business Name </li></ul>Links & Resources Website: <a href='https://laredo-branding.com/en/about-guido-laredo/'>https://laredo-branding.com/en/about-guido-laredo/</a> LinkedIn: <a href='https://www.linkedin.com/in/guidolaredo/'>https://www.linkedin.com/in/guidolaredo/</a> Get access to more free resources by visiting the podcast episode page at <a href='https://t.ly/NJ8JX'>t.ly/NJ8JX</a> Subscribe & Listen Everywhere:Listen On: ​<a href='https://ecommercecoffeebreak.com/'>ecommercecoffeebreak.com</a> | <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-with-claus-lauter/id1567749422'>Apple Podcasts</a> | <a href='https://open.spotify.com/show/6l8WCATQPFvUenK4vXVhSJ'>Spotify</a> | <a href='https://www.youtube.com/playlist?list=PL11X3fkUP2E7rLtpJFnEbI2JAVS6Ao-Y2'>YouTube</a> | <a href='https://podurama.com/podcast/ecommerce-coffee-break-growth-tips-for-shopify-stores-and-dtc-brands-i1567749422'>Podurama</a> Become a smarter Shopify merchant in just 7 minutes per week Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at <a href='https://newsletter.ecommercecoffeebreak.com'>https://newsletter.ecommercecoffeebreak.com</a>

Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

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Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)

Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands