<p>It has been a challenging time for international sportswear brands in China over the last few years. Almost all brands have suffered due to instability of the market during COVID, cotton supply chain controversies, and the rise in popularity of Chinese domestic competitors.

With this as a backdrop to our conversation, a big thanks goes to today's guest Kim YoungAh for offsetting these heavier topics with a very lighthearted and cheerful conversation about her career in merchandising at Nike, adidas, Fila, Gap and Crocs.

The episode also includes a catch-up interview with: 
Wendy Saunders from Season 02 Episode 12
<a href='https://mosaicofchina.com/season-02-episode-12-wendy-saunders'>https://mosaicofchina.com/season-02-episode-12-wendy-saunders</a>

00:00 - Trailer & Intro 
01:27 - Part 1 
20:14 - Part 2 
27:12 - Outro 
29:07 - Catch-Up Interview

Subscribe to the PREMIUM version, see the visuals, and/or follow the full transcript for this episode at:
<a href='https://mosaicofchina.com/season-03-episode-18-kim-youngah'>https://mosaicofchina.com/season-03-episode-18-kim-youngah</a>

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The Sportswear Strategist (KIM YoungAh, adidas)

Mosaic of China