Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.Show Notes:<ul><li>To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.</li><li>You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.</li><li>Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.</li><li>How you're making people feel transcends what you do for them.</li><li>Your messaging should include both what you do and what happens when someone participates.</li><li>Measuring impact is hard in the short term, but unavoidable in the long term.</li></ul>Resources:<a href="https://resources.strategiccoach.com/the-multiplier-mindset-blog/the-4-freedoms-that-motivate-successful-entrepreneurs" style="color:rgb(65,116,141);">The Four Freedoms</a><a href="https://resources.strategiccoach.com/quarterly-books/the-self-managing-company" style="color:rgb(65,116,141);">The Self-Managing Company</a> by Dan Sullivan<a href="https://now.strategiccoach.com/timemanagement" style="color:rgb(65,116,141);">The Strategic Coach Entrepreneurial Time System®</a><a href="https://www.amazon.com/End-World-Just-Beginning-Globalization/dp/B09CS8FRRD" style="color:rgb(65,116,141);">The End of the World is Just the Beginning</a> by Peter Zeihan

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