Sponsored by Supporting Cast. The shows you listen to probably already use us. 🎙️ <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3513/2026-05-27">Supporting Cast</a> powers subscriptions for some of the most trusted names in podcasting—because when your business depends on subscriber trust, the platform behind it matters. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3513/2026-05-27">Let's talk about what we could build together.</a><ul>
<li>Supporting Cast has become, it claims, the <a href="https://podnews.net/press-release/supporting-cast-video">first podcast subscription platform to deliver gated, subscriber-only podcast video on Spotify</a>. The company launches the new feature with two shows - <a href="https://podnews.net/podcast/iy0ek"><cite>Libero</cite></a>, a football podcast, and <a href="https://podnews.net/podcast/iavo3"><cite>Legacy</cite></a>, a history podcast. Partnerships with Goalhanger, Vox Media, Jim Harold's Campfire, Filmspotting and Betches Media will follow later this quarter.
<ul>
<li>While video was launched on Apple Podcasts earlier this year, it's currently not possible to offer paid subscribers on Apple Podcasts any access to video.</li>
<li>Supporting Cast is our title sponsor this month; we suspect we'd have made this #1 story today even without that.</li>
</ul>
</li>
<li>In The Ankler's <a href="https://likeandsubscribenews.substack.com/p/spotifys-podcast-boss-on-the-pivot?utm_campaign=posts-open-in-app&triedRedirect=true&utm_source=podnews.net&utm_medium=rss">Like & Subscribe newsletter</a>, Spotify's global head of podcasts Roman Wasenmüller is interviewed. Wasenmüller talks about the reversal of the company's exclusive shows - "we now have more ability to find new audiences for our content across all platforms and also monetize it to the same extent, instead of just monetizing on Spotify" - and revealed that the reason Spotify leant into video was that "We were struggling with driving audience growth into audio-only podcasting. It’s saturated. Video just unlocked completely new discovery mechanisms on the platform." When asked what a podcast is, Wasenmüller admits he doesn't know; but suggests it's still an audio-first format. "Video’s an added layer, but the format only works if it’s also consumable just in audio." There's more <a href="https://likeandsubscribenews.substack.com/p/spotifys-podcast-boss-on-the-pivot?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-05-27">behind the paywall</a>.</li>
<li><a href="https://podnews.net/press-release/npr-npm-prx">NPR, National Public Media and PRX announced a collaboration in sales and distribution.</a> NPM can provide sponsorship sales for series and shows using Dovetail, PRX's publishing and monetisation platform.</li>
</ul><a href="https://podnews.net/update/charge-for-podcast-video">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3403/2026-05-27" rel="sponsored">Make your episodes do more</a> &mdash; Adding chapters to your podcast make episodes easier to understand, easier to remember, and easier to act on. PodChapters makes adding chapters easy and it takes only seconds.</li><li><a href="https://podnews.net/class-click/3461/2026-05-27" rel="sponsored">What Finance Podcasts Get Wrong at Launch</a> &mdash; Skipping compliance workflows, no content buffer, missing guest release templates. This free checklist makes sure none of that happens to your show.</li><li><a href="https://podnews.net/class-click/2885/2026-05-27" rel="sponsored">Audiencelift - YouTube Channel Growth for Podcasts</a> &mdash; Ready to grow your podcast on YouTube? With targeted strategies, you can increase visibility, attract listeners, and turn views into subscribers. Start growing your YouTube Channel Today!</li><li><a href="https://podnews.net/class-click/3511/2026-05-27" rel="sponsored">Looking to record in London’s best podcast studio?</a> &mdash; VOXPOD is a premium London podcast studio offering high-quality audio & video recording, an in-house engineer, and no hidden fees. Our new cosy sofa-style studio is now open. 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