In this episode of the Fitness + Technology Podcast, Bryan O'Rourke welcomes Vic Kurs, Senior Technology Advisor at Qodeca. Vic leads sales strategy, partnerships, and client success for Qodeca, a firm specializing in custom software and consulting for the fitness, sport, and healthcare sectors. With extensive experience across SaaS and health club operations, he helps organizations streamline workflows, enhance member engagement, and accelerate growth through integrated, data-driven digital solutions. Today, Vic joins Bryan to discuss practical technology adoption, the realities operators face with complex tech stacks, and how to build a smarter digital strategy for the future. One Powerful Quote: 13:03: "Before any business moves into the AI space, it is absolutely crucial to fix the basics and to put that right." 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:33: Vic shares his background in technology and fitness, and the core challenges operators face in adopting new solutions. 7:52: Vic discuss short-term versus long-term thinking, execution pitfalls, and the switching costs associated with legacy systems. 12:42: Vic talks about the importance of infrastructure design and the operational challenges of automation. 17:02: Vic speaks on the biggest opportunities for improving technology adoption across the industry. 21:40: Vic shares his perspective on the shifting future of SaaS models in a world increasingly shaped by agentic AI. 32:03: Vic offers closing insights and practical advice for operators navigating digital transformation. Bullet List of Resources: <a href= "https://www.qodeca.com/">https://www.qodeca.com/</a> Guest Contact Information: <a href= "https://www.linkedin.com/in/vkurs/">https://www.linkedin.com/in/vkurs/</a> <a href= "https://www.bryankorourke.com/">https://www.bryankorourke.com/</a> <a href= "https://www.linkedin.com/in/bryankorourke/">https://www.linkedin.com/in/bryankorourke/</a> <a href= "http://www.fittechcouncil.org/">http://www.fittechcouncil.org/</a> <a href= "https://www.youtube.com/user/bko61163">https://www.youtube.com/user/bko61163</a>

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