Sponsored by SpotsNow. Ask any podcast advertising question inside Claude or ChatGPT. The SpotsNow connector brings competitor analysis, campaign planning intelligence, competitor conflict vetting and new-client opportunities into the AI tools your team already uses. Try it free until July 22. <a class="l" style="font-weight:bold;color:#BC1515" href="https://podnews.net/class-click/3568/2026-07-02">Connect your AI to SpotsNow</a><ul>
<li><a href="https://www.numbereight.ai/newsroom-articles/who-really-listens-to-podcasts-why-audience-assumptions-can-mislead-advertisers?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-02">Who really listens to podcasts? Be careful with your assumptions</a>, says numbereight, quoting from a study across five markets. Podcast listeners aren't just young; seniors are not just an edge case; and it's not just boys listening. The piece gives us the right questions to ask when planning podcast campaigns.</li>
<li><a href="https://www.suretake.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-02">A new remote recording service called SureTake</a> is deliberately simple - and does one thing: high quality local audio and video recording. Aimed at editors and studios, the tool doesn't "nudge clients towards DIY tools or AI editing", it says - wonder who they could possibly mean... the company, which hails from Canada, is looking for beta testers - there's a free trial on the website.</li>
<li>More and more people are using podcast app Overcast. <a href="https://www.buzzsprout.com/stats?date=2026-06-01&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-02">Buzzsprout's platform stats for June</a> show that podcast consumption by Overcast has increased by +28% year-on-year. Most other apps are relatively static - except Spotify, which shows a slump of -26%. (Some of this could be attributed to Spotify video, which is hosted by Spotify themselves). "Web browsers" are up by 4.4%.
<ul>
<li><a href="https://transistor.fm/global-stats/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-02">Transistor's stats</a>, meanwhile - <a href="https://livewire.io/transistor-stats-visualized/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-07-02">archived here</a> - also show a 22% increase in Overcast year-on-year, and a drop for Spotify of -40%. Apple Podcasts shows a modest increase.</li>
</ul>
</li>
</ul><a href="https://podnews.net/update/who-listens">> > > Read more of today’s podcast industry news stories on the Podnews website</a>: and get our free daily newsletter.Classifieds - <a href="https://podnews.net/classifieds/">your job or ad here</a><ul><li><a href="https://podnews.net/class-click/3483/2026-07-02" rel="sponsored">Think it. Talk it. Script it. Podnami.com</a> &mdash; Start with a conversation, not a blank page. Talk through ideas with AI co-hosts, then turn it into a structured script instantly or enter an idea and a script will be created for you.</li><li><a href="https://podnews.net/class-click/3227/2026-07-02" rel="sponsored">Targeted Podcast Audiences for Brands</a> &mdash; Brands & corporations reach targeted podcast audiences with the Branded Audience Growth Network. Drive real listeners and gain insights on who’s listening. 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