In this week&#39;s episode, I speak with David Barnard, a well-known independent app developer, the host of the <a href="https://subclub.com/">Sub Club podcast</a>, and the Growth Advocate at <a href="https://www.revenuecat.com/">RevenueCat</a>. This is the fourth installment of the MDM Mailbag series, where questions for guests are sourced from the Mobile Dev Memo community.Among other things, we discuss:<ul><li>The viability of link-out following Apple&#39;s policy change and how developers are integrating it;</li><li>How independent app developers can build sustainable businesses;</li><li>Retention strategies for subscription apps;</li><li>When developers should utilize subscription monetization versus other forms.</li></ul>Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:<ul><li><a href="https://www.incrmntal.com/">INCRMNTAL⁠⁠</a>. True attribution measures incrementality, always on.</li><li><a href="https://contextsdk.com/">ContextSDK</a>. ContextSDK uses over 200 smartphone signals to detect a user’s real-world context, allowing apps to deliver perfectly timed push notifications and in-app offers.</li></ul>Interested in sponsoring the Mobile Dev Memo podcast? Contact <a href="mailto:ari@marketecture.tv">⁠Marketecture⁠</a>.

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Season 6, Episode 2: MDM Mailbag #4 (with David Barnard)

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