In this episode, Wes Bush, founder and CEO of ProductLed, joins the Passetto team to discuss the critical shifts SaaS companies must make to win with product-led growth (PLG). Wes breaks down the misconceptions around PLG, why so many companies fail at it, and the 9 components needed to build a scalable PLG motion.

We unpack what it takes to move beyond surface-level PLG and into a strategy that actually drives conversion, retention, and revenue. From onboarding mistakes to pricing psychology and team alignment, Wes brings a tactical, no-fluff approach to adopting PLG the right way.



Key Takeaways:

[00:03:19] Why most SaaS free trials fail with <1% conversion

[00:06:31] Wes’s viral freemium product and the lesson on time-to-value

[00:18:06] The 9 levers that drive a successful PLG motion

[00:11:31] Why PLG isn’t just “slapping on” a free trial

[00:21:02] How to fix retention issues before adding PLG

[00:25:08] What to do when your product is high-priced ($5K–$10K)

[00:26:40] When to bring in sales or support in a self-serve journey

[00:38:00] The 5 signs your company is (or isn’t) ready for PLG

[00:44:06] Early indicators your PLG motion is working

Links:

<a href="https://www.linkedin.com/in/carolyn-dilks-76b06976/" target="_blank">Carolyn Dilks LinkedIn</a>

<a href="https://www.linkedin.com/in/trevorcgibson/" target="_blank">Trevor Gibson LinkedIn</a>

<a href="https://www.passetto.com" target="_blank">Passetto</a>

<a href="https://productled.com/playbook" target="_blank">Get the ProductLed Playbook here</a>

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