Episode: SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found OnlineGuest: Nick Musica, Founder of Optics In SEO AgencyWhat You’ll Learn in This Episode:<ul><li>How Nick transitioned from publishing to SEO — before even knowing what SEO was</li><li>Lessons learned from early SEO vendor experiences</li><li>The “3+1” formula that drives sustainable search rankings</li><li>Why multiple versions of your site could be killing your SEO</li><li>Common pitfalls that businesses face and how to dig out of the “funk”</li><li>The role of networking, referrals, and in-person connections in finding clients</li><li>Balancing technical SEO with content strategy and off-page authority </li></ul>Connect with Nick:<ul><li>Website:<a href="https://opticsin.com/"> https://opticsin.com</a></li><li>LinkedIn:<a href="https://www.linkedin.com/in/nickmusica/"> https://www.linkedin.com/in/nickmusica/</a></li></ul>Listen to the episode here:<a href="https://entrepreneurconundrum.com/nickmusica"> https://entrepreneurconundrum.com/nickmusica</a><h3>Key Questions </h3>(01:01) How did you get to where you are today?(05:52) So now, how do you fulfill your following your interest aspect?(10:49) Who are your ideal clients?(12:11) How do you get in front of said client?(12:44) Are you part of the local chamber or BNI group?(14:31) Do you do posts on social media and use that very often as well?(15:10) What are some big goals that you have in the next year or two?(17:25) Do you feel like you have a roadblock for reaching that goal?(17:39) What's the best advice that you have ever received?(20:11) What's the best advice you've ever given?(21:42) Do you focus on like, backlinks and different stuff like that?(22:47) Is there something that you wanted to talk about, but we haven't covered yet?(25:15) Where can we go to learn more about you and what you do?<h3>Nick Musica</h3><a href="https://opticsin.com/">https://opticsin.com/</a><a href="https://www.linkedin.com/in/nickmusica/">https://www.linkedin.com/in/nickmusica/</a><h2>Virginia Purnell</h2>Funnel & Visibility SpecialistDistinct Digital Marketing(833) 762-5336<a href="mailto:virginia@distinctdigitalmarketing.com">virginia@distinctdigitalmarketing.com</a><a href="http://www.distinctdigitalmarketing.com/">www.distinctdigitalmarketing.com</a>

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