This week on How To Win: Adam Robinson of <a href="https://retention.com/">Retention.com</a>, an innovative leader in the email marketing space. You’ll hear about the journey of identifying a market gap and creating a differentiated product in a competitive environment, the importance of strategic focus on a specific target market, particularly in e-commerce, and the implementation of focused go-to-market strategies for sustained growth and market penetration.Key Points:[01:48] - What was your first market product?[02:51] - How did it become a standalone product?[04:12] - Who's the primary buyer for this?[07:30] - Post-revenue, how did strategy evolve?[15:00] - How did you achieve business differentiation?[16:48] - Top three advice for B2B founders?[18:45] - What's behind Retention.com's winning strategy?Mentioned:<a href="https://www.linkedin.com/in/retentionadam/">Adam Robinson</a><a href="https://retention.com/">Retention.com</a><a href="https://twitter.com/RetentionAdam">Adam Robinson's X</a>My Links:<a href="https://twitter.com/peeplaja">Twitter / X</a><a href="https://www.linkedin.com/in/peeplaja/">LinkedIn</a><a href="https://peeplaja.com/">Website</a><a href="https://wynter.com/">Wynter</a><a href="https://speero.com/">Speero</a><a href="https://cxl.com/">CXL</a>

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