In this episode of Resilient Cyber, I sit down with Gianna Whitver and Maria Velasquez to chat about the state of marketing in the cybersecurity industry, as well as their popular event "<a href='https://www.cybermarketingconference.com/'>Cyber Marketing Con</a>"In this episode, we discussed:<ul><li>The background of the CyberMarketingCon and what led Gianna and Maria to co-found the event and community</li><li>Where marketers typically fall short and what can be done to drive more effective marketing and selling to security practitioners and leaders</li><li>What practitioners can learn their marketing peers when it comes to communication, empathy, story telling, and building relationships</li><li>The importance of marketing, brand and broader GTM for security vendors to stand out from their competitors</li><li>What to keep an eye out for at the upcoming CyberMarketingCon in December in Austin Texas</li></ul>

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Resilient Cyber w/ Gianna & Maria - The State of Cybersecurity Marketing

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