Event producer, brand activation savant, and music festival curator Harley Jennette joined us in the recording booth at SXSW 2025’s Lively Grit Daily House to talk about music journalism, meeting people at concerts, skateboarders, a snacking event he’s putting on with Lively Local Markets, and most importantly, what’s cool.“If your friends don’t think you’re cool, then they’re not your friends."<a href="https://www.linkedin.com/in/harleyjennette/" target="_blank" rel="ugc noopener noreferrer">Connect with Harley on LinkedIn</a>, and find some of his upcoming <a href="https://www.livelylocalmarkets.com/events" target="_blank" rel="ugc noopener noreferrer">Lively Local Markets</a> events.Special thanks to <a href="https://lively.agency/" target="_blank" rel="ugc noopener noreferrer">Lively</a> and <a href="https://audience101.co/" target="_blank" rel="ugc noopener noreferrer">Audience 101</a> for hosting us at SXSW, and YouGov for running the survey that supported our series of conversations.<a href="howcoolisthis.show" target="_blank" rel="ugc noopener noreferrer">howcoolisthis.show</a>

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SXSW 2025: Harley Jennette — Founder @ Lively Local Markets

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