We make a countless number of decisions every day – but unfortunately, we often choose unwisely. Behavioral economist Richard Thaler has dedicated his life’s work to understanding why that is. In 2017, Thaler received the Nobel Memorial Prize in Economic Sciences for his contributions to the field of behavioral economics. His book, “Nudge,” co-authored by Cass R. Sunstein, shows that it’s not possible for choices to be presented to us in a neutral way. The book demonstrates how to best nudge us in the right directions, without restricting our freedom of choice. Richard Thaler is a professor of behavioral science and economics at the University of Chicago Booth School of Business. He’s a member of the National Academy of Science and the American Academy of Arts and Sciences. He’s been published in many prominent journals, and he’s also the author of “Misbehaving: The Making of Behavioral Economics.” Originally published in December 2021. Watch this episode at <a href= "https://www.youtube.com/watch?v=UKEWv35kVMw">youtube.com/TalksAtGoogle</a>.

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