This week, Guy is joined by TRX exercise straps founder Randy Hetrick, chicken restaurant giant Raising Cane’s Todd Graves, and Chesapeake Bay Candle Company founder Mei Xu in a special episode of the Advice Line. We talk about how to navigate today’s crowded social media landscape... And ways founders can start thinking about AI.&nbsp;&nbsp;First, Shireen from Pennsylvania wants to know how to do better getting customers to attend her cooking demos… Then, Valerie from Idaho wonders whether separate social media accounts amount to the best path for her brand... And finally, Avani from New Jersey needs help scaling her business.&nbsp;Thank you to the founders of Moji Masala , Large as Life puzzles, and Modi Toys for coming on the show.If you’d like to be featured on a future Advice Line episode, leave us a one-minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.&nbsp;This episode was produced by Rommel Wood with music by Ramtin Arablouei. It was edited by Andrea Bruce. Our audio engineer was Cena Loffredo.&nbsp;You can follow HIBT on X & Instagram and sign up for my free newsletter at guyraz.com or on Substack.To hear our returning guests’ previous episodes:<ul><li><a href="https://wondery.com/shows/how-i-built-this/episode/10386-trx-randy-hetrick/" rel="noopener noreferrer" target="_blank">TRX: Randy Hetrick</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-randy-hetrick-of-trx/?queryID=f86b5f10f40b78f4e831f05098c1799f" rel="noopener noreferrer" target="_blank">Advice Line with Randy Hetrick of TRX</a></li><li><a href="https://wondery.com/shows/how-i-built-this/episode/10386-raising-canes-todd-graves-2022/?queryID=0b9521bbf61574dd817097a47ae7e7c5" rel="noopener noreferrer" target="_blank">Raising Cane's: Todd Graves</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-todd-graves-of-raising-canes/" rel="noopener noreferrer" target="_blank">Advice Line with Todd Graves of Raising Cane's</a></li><li><a href="https://wondery.com/shows/how-i-built-this/episode/10386-chesapeake-bay-candle-mei-xu-2017/?queryID=06793bc27034861181e07fcb78ed8bd1" rel="noopener noreferrer" target="_blank">Chesapeake Bay Candle: Mei Xu</a> | <a href="https://wondery.com/shows/how-i-built-this/episode/10386-advice-line-with-mei-xu-of-chesapeake-bay-candle-and-blueme/?queryID=ea5e560ca86cf713def8ac69e57a6265" rel="noopener noreferrer" target="_blank">Advice Line with Mei Xu of Chesapeake Bay Candle and Blueme</a></li></ul>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

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