In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that.  Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead.  He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms. Topics discussed in this episode:  <ul><li>Why most UGC fails—and it’s not the creator’s fault. </li><li>How brands lose by not connecting with real people. </li><li>Why the first frame matters more than the hook. </li><li>What makes viral videos fail to convert. </li><li>How light briefs outperform rigid scripts. </li><li>Why UGC must be tailored by platform. </li><li>How to systemize content testing—not guess. </li><li>What bootstrapping teaches about content. </li><li>How Vidovo matches brands with creators. </li><li>Why ghosting happens—and how to prevent it.  </li></ul>Links & Resources Website: <a href='https://vidovo.com'>https://vidovo.com</a> LinkedIn: <a href='https://www.linkedin.com/in/elijah-khasabo/'>https://www.linkedin.com/in/elijah-khasabo/</a> X/Twitter: <a href='https://x.com/VidovoUGC'>https://x.com/VidovoUGC</a> Instagram: <a href='https://www.instagram.com/usevidovo'>https://www.instagram.com/usevidovo</a> Get access to more free resources by visiting the show notes at <a href='https://tinyurl.com/8m72etbc'>https://tinyurl.com/8m72etbc</a> MORE RESOURCES Subscribe to our FREE Newsletter: <a href='https://newsletter.ecommercecoffeebreak.com/'>https://newsletter.ecommercecoffeebreak.com/</a> Free Store Optimization Beginners Guide: Instant PDF Download! 👉 <a href='https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/'>https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/</a> Rate & Review: Help others discover the show by rating the show on Apple Podcasts at <a href='https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422'>https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422</a> Advertise on ECB - <a href='https://ecommercecoffeebreak.com/podcast-sponsorship/'>https://ecommercecoffeebreak.com/podcast-sponsorship/</a> Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422

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Why Your User Generated Content Isn’t Converting — Elijah Khasabo | Why The First 3 Seconds Count, Why UGC Must Fit Each Platform, Why Polished Content Kills Authenticity, How To Test Content At Scale, How To Find Top Creators, How To Brief Creators #422

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