Join me as I chat with Yoann Pavy, the growth mastermind behind AI Apply and ex-Deliveroo & Depop head of growth.Timeline 00:00 – AI tooling’s golden age (and why it’s overwhelming) 00:31 – Introducing Yo, the “most gangster” consumer marketer I know 00:45 – What you’ll learn: short‑form content, paid ads, automations 01:23 – Sponsor: Talent Fiber makes offshore hiring effortless 02:12 – Yo’s creative AI spotlight: VO3 videos & gorilla vlogs 04:46 – Humans vs. AI avatars in paid videos (spoiler: humans still shine) 07:20 – Building your creator pyramid with Sideshift & Shortimize 10:00 – Automating code changes via “Jarvis” in Slack 14:38 – Scaling organic content: thousands of posts, not dozens 18:00 – Product‑channel fit: build the media first, product second 20:30 – Automating international growth: 20+ languages in weeks 24:00 – Filtering AI noise: focus on what’s already working 27:15 – The biggest gap: corporate brands vs. startup agilityKey Points • AI creatives are exploding—VO3 videos hit millions of likes fast. • Human spontaneity still outperforms AI‑only videos—for now. • Slack‑based AI agents (“Jarvis”) deploy code, update copy, spin up PRs. • Automate localization: add new languages weekly without human translators. • Scale organic distribution by multiplying creators and formats. • Product‑first mindset flips: media channel drives features. • Startups win by sprinting on AI while corporates stall in red tape.Deep‑Dive Sections<ol><li>Creative AI in Paid Ads Verdict: 🔥 Underrated • VO3‑generated TikTok vlogs racked up 4M likes in days • AI statics (before‑after sliders) crank out ad assets at scale • Humans still lead on nuance—mix both and test relentlessly</li><li>Automations & Internal AI Agent Verdict: 🚀 Game‑changer • “Jarvis” in Slack handles code tweaks, pull requests, image swaps • One‑line commands push new footer tabs and copy revisions • Frees marketers to iterate strategy, not deployments</li><li>Scaling Organic Content Verdict: 💡 Must‑do • Move from 10 posts/month to 1,000+ by cloning formats across creators • Use Shortimize to track views cooking days after publish • Volume on TikTok & LinkedIn is the new SEO—play the numbers game</li><li>Product‑Channel Fit Mindset Verdict: 🔄 Reversed logic • Prototype media hooks (e.g. resume‑kit demos) before building features • Validate with viral tests—first video hit 700K views in 24h • Bake winning social formats into product roadmap</li><li>Future of AI‑Powered Growth Verdict: ⏳ On the horizon • Multi‑agent customer personas could replace focus groups • Meta’s AI for one‑to‑one ad creatives will upend engagement • Corporates risk being left behind as startups sprint</li></ol>Notable Quotes “It’s never existed like it has now. But it’s extremely overwhelming.” —HOST“I call it Jarvis because it’s sexy—I just ask Slack to add a tab and it’s done.” —Yoann Pavy“Once you have two or three of these formats, you can go viral any given day.” —Yoann PavySponsor Block This episode is brought to you by Talent Fiber. Hire offshore full‑stack devs with 7+ years’ experience, US‑time‑zone availability, perfect English, and a solid replacement guarantee. Learn more at talentfiber.com or click the link below.FIND ME ON SOCIALLinkedIn: linkedin.com/in/codyxschneiderX: x.com/codyschneiderxxFIND Yoann PAVY ON SOCIAL LinkedIn: linkedin.com/in/yoannpavy X: x.com/yoannpavy Website: aiapply.co

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