“It’s an amazing opportunity for Manchester United and the region”&nbsp;Collette Roche is the Chief Operating Officer of Manchester United, the first woman ever to hold that role at the club. Along the way, she’s had to navigate male-dominated environments; hold tough conversations, and lead with clarity and empathy since she was 21 years old.Collette’s story isn’t just about football. She’s played key roles in some of Manchester’s most important institutions; from Manchester Airport Group and Manchester Metropolitan University to JW Lees,&nbsp; The Northern Powerhouse Partnership, UA92 and The Manchester United Foundation.Host Lisa Morton hears about Collette’s journey from working-class roots in Haydock, to leading one of the most renowned football clubs in the world.&nbsp; Collette’s been a steady hand through years of change, during which she’s seen five managers come and go.&nbsp; She’s now at the heart of one of the most ambitious projects in the club’s history: a planned new stadium for the club and an ambitious regeneration programme for Old Trafford which will leave a lasting impact on Greater Manchester as well as its fans.From working-class roots in Haydock to leading one of the most renowned football clubs in the world, Collette’s story is one leading with purpose and integrity.Part of this conversation was recorded live at Business Desk’s The Business of Greater Manchester Conference, and it captures how Collette is helping to build not just a new stadium, but a stronger Manchester for generations to come.------Your host, Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre.&nbsp; From that point, the business, and its team members, have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture.To celebrate the 28 years that Roland Dransfield has spent creating these bonds, Lisa is gathering together some of her Greater Mancunian ‘family’ and will be exploring how they have created their own purposeful relationships with the best place in the world.Connect with Lisa and Roland Dransfield:&nbsp;Via our<a href="http://www.rdpr.co.uk/" rel="noopener noreferrer" target="_blank"> website</a>On<a href="https://www.instagram.com/roland_dransfield/" rel="noopener noreferrer" target="_blank"> Instagram</a>On this episode, We Built This City has partnered with Manchester Metropolitan University. Wherever your business wants to be, Manchester Met is there to help you go further.&nbsp;Visit <a href="https://www.mmu.ac.uk/business-services" rel="noopener noreferrer" target="_blank">mmu.ac.uk/business</a> or follow <a href="https://uk.linkedin.com/company/business-services-at-manchester-met?trk=public_post_feed-actor-name" rel="noopener noreferrer" target="_blank">Business at Manchester Met on LinkedIn</a>, to find out more.

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