Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with <a href="https://www.linkedin.com/in/elizabeth-teran2023/" rel="noopener noreferrer" target="_blank">Elizabeth Teran</a>, Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology.Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through significant challenges and growth. She discusses the unique positioning of marketing medical-grade technology to parents, the company's journey from FDA warning letter to full medical clearance, and her philosophy of authentic, education-based marketing.What You'll Learn:<ul><li>Navigating FDA regulatory challenges while maintaining brand trust</li><li>Building product-first marketing strategies in healthcare technology</li><li>The power of authentic community over paid influencer partnerships</li><li>Transforming crisis into opportunity through strategic pivots</li><li>Balancing medical credibility with accessible parent communication</li><li>Using AI as a tool to enhance rather than replace human creativity</li><li>Building global medical clearances across multiple markets</li></ul>Unlock the full potential of influencer marketing. <a href="http://awin.link/adweek" rel="noopener noreferrer" target="_blank">Visit awin.link/adweek </a>to start building high-impact partnerships today!<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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Building Authentic Marketing in Baby Tech with Elizabeth Teran of Owlet

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