As ERT prepares to launch a new publication about innovation, we thought it could be interesting to do an episode where we discuss that very subject. So, we brought together a leader of one of Europe’s most significant industrial companies - Dr Martin Brudermüller, CEO of BASF SE - and a top drawer academic and deep tech investment expert - Dr Lars Frolund of M.I.T. and the European Innovation Council.  Over the course of this episode, we discuss why innovation matters, how Europe is faring in the global innovation race and try to find out how different the views of business and academia are on this important topic.  We also try to work out what can be done to help innovation in Europe deliver more. Episode 13 – Show Notes21st Century Industrialists is produced by ERT and presented by Robert O'Meara. Interview recorded in Ludwigshafen by Matthias Stroh.  Production by  Shalini  van den Langenbergh at Uitgesproken. Editing & mixing by Jordan Hudson at House of Media. Special thanks to Wouter Van Driessche. © ERT

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Dr Martin Brudermüller & Dr Lars Frolund on Innovation made in Europe

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