Great strategy starts with a question—and a story worth believing in.A good strategy isn’t just built—it’s told. For <a href="https://www.fastersmarter.io/guests/martin-reeves/">Martin Reeves</a>, chairman of the BCG Henderson Institute and author of <a href="https://www.fastersmarter.io/imagination-machine/">The Imagination Machine</a> and <a href="https://www.fastersmarter.io/like/">Like: The Button That Changed the World</a>, strategy and imagination are both deeply communicative processes, rooted in storytelling, curiosity, and the courage to reframe assumptions.“A strategy is really just a special kind of story,” Reeves explains. “It begins with the present and aspires to a different future—it’s fiction made actionable.” To bring that fiction to life, leaders must involve their teams in a co-creative journey and use thoughtful questions to shape not just ideas, but belief and action.In this episode of <a href="https://www.fastersmarter.io/">Think Fast, Talk Smart</a>, Reeves joins Matt Abrahams to explore how communication fuels strategic thinking, innovation, and organizational reinvention. He outlines his six-step framework for imagination—from embracing anomalies to codifying and continuing ideas—and underscores the role of reframing, deep listening, and even levity in solving complex problems. Together, they unpack how a single “like” button changed our digital behaviors—and what it teaches us about influence and attention today.Episode Reference Links:<ul><li><a href="https://www.fastersmarter.io/guests/martin-reeves/">Martin Reeves</a> </li><li>Martin’s Books: <a href="https://www.fastersmarter.io/like/">Like</a> / <a href="https://www.fastersmarter.io/imagination-machine/">The Imagination Machine</a> </li><li><a href="https://www.fastersmarter.io/71-strategy-success-how-to-communicate-your-gameplan/">Ep.71 Strategy Success: How to Communicate Your Gameplan</a> </li></ul>Connect:<ul><li>Premium Signup >>>> <a href="https://www.fastersmarter.io/premium/">Think Fast Talk Smart Premium</a></li><li>Email Questions & Feedback >>> hello@fastersmarter.io</li><li>Episode Transcripts >>><a href="https://www.fastersmarter.io/206-crafting-narratives-that-motivate-whats-your-strategy-story/"> Think Fast Talk Smart Website</a></li><li>Newsletter Signup + English Language Learning >>><a href="http://fastersmarter.io/"> FasterSmarter.io</a></li><li>Think Fast Talk Smart >>><a href="https://www.linkedin.com/company/think-fast-talk-smart/"> LinkedIn</a>,<a href="https://www.instagram.com/thinkfasttalksmart/"> Instagram</a>, <a href="https://www.youtube.com/playlist?list=PL6caGRBUYZCmgDGM2RK6mxKB9jG_ccmm3">YouTube</a></li><li>Matt Abrahams >>><a href="https://www.linkedin.com/in/maabrahams/"> LinkedIn</a></li></ul>Chapters:<ul><li>(00:00) - Introduction
</li>
<li>(02:19) - Using Story in Strategy
</li>
<li>(05:00) - Questions as a Communication Technology
</li>
<li>(06:15) - The Six Steps to Harnessing Imagination
</li>
<li>(10:36) - The “7 Cs” of Imagination and Communication
</li>
<li>(12:08) - Reframing as a Creative Tool
</li>
<li>(14:11) - The Like Button: Origin and Evolution
</li>
<li>(16:14) - Brain Chemistry Behind Digital Liking 
</li>
<li>(18:12) - The Final Three Questions
</li>
<li>(22:59) - Conclusion</li>
</ul>
   *****This episode is sponsored by Stanford. Groundbreaking research happens everyday at Stanford, learn more <a href="https://news.stanford.edu/connect/connect-2024?utm_source=newsletter&utm_medium=email&utm_campaign=tfts&utm_id=TFTS">here.</a>Support Think Fast Talk Smart by <a href="https://www.fastersmarter.io/p/premium/">joining TFTS Premium</a>.

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