You might think your lead generation isn't working because you're not consistent. Or because you're not good at marketing. Or because you’re fully booked and don’t “need” leads right now.Those assumptions are common, and they’re also wrong.In this episode, Melisa breaks down the real reasons your consulting pipeline isn’t where you want it to be. Most consultants misdiagnose the problem and end up solving for the wrong thing, wasting time, energy, and momentum in the process.In the episode, you’ll learn the four true root causes of a low-performing pipeline, how to identify which ones are holding you back, and what to do about them. This isn’t about working more. It’s about working smarter, and facing some uncomfortable truths that will set you free.Whether your pipeline is bone dry or just not producing the right type of leads, this episode gives you a practical way to get back in control.What you will learn in this episode:[06:12] The four myths consultants believe about why their lead generation isn’t working (and why they’re so damaging) [10:35] The real reason your strategy isn’t working, and why “I don’t have a strategy” is usually the honest answer [13:45] Why your skills gap is normal, and how to treat it like a business owner, not a limitation [16:55] What lack of effort really looks like (and how to stop letting excuses pose as facts) [21:50] How mindset quietly sabotages even your best lead gen plans, and how to rewire your thinking [28:35] How to use the Pipeline Scorecard to identify your weak spots and fix them[29:40] Details on the Consultant’s Pipeline Sprint, including what it is and how to joinTune in to Episode 236 for the tools to finally fix your pipeline from the real root cause, without hustling, guessing, or winging it.Mentioned Resources1) Join the Consultant’s Pipeline Sprint: <a href='http://www.icaccelerator.com'>www.ICaccelerator.com</a>2) Consultant’s Lead Gen Scorecard: <a href='https://www.pipelinescorecard.com'>https://www.pipelinescorecard.com</a>3) Melisa’s Books, Planners & Journals: <a href='https://linktr.ee/melisaliberman'>https://linktr.ee/melisaliberman</a>4) Full Show Notes: <a href='https://shownotes.melisaliberman.com/episode-235'>https://shownotes.melisaliberman.com/episode-236</a>Want help achieving your consulting business goals? Melisa can help. <a href='https://www.melisaliberman.com/coaching-for-consultants'>Click here</a> for more on coaching tailored to you as an independent consulting business owner.

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236. Why Your Pipeline Isn't Filling (And It’s Not What You Think)

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