What if the “right” move in HVAC was the one most contractors refuse to do?<a href="https://www.linkedin.com/in/derek-cole-2634322b/">Derek Cole</a> (<a href="https://www.linkedin.com/company/simmons-one-hour-heating-and-air-conditioning/">Simmons One Hour, NC</a>) was diagnosed with multiple sclerosis at 31, and still built one of the most consistent growth stories in the industry, earning One Hour Franchisee of the Year out of 400+ franchisees.In the Season 3 premiere of Change Your Filter, Derek and <a href="https://www.linkedin.com/in/paul-j-redman/">Paul Redman</a> get into the real playbook:✅  Why Derek believes customers aren’t listening until they know the price✅  What happened when he put pricing online (and what he didn’t lose)✅  How a rural market with long “windshield time” can still win big✅  The systems that create trust: reviews, standards, response, and communication✅  His content strategy (thousands of posts) and why “answering questions” beats marketing tricks✅  The AI twist: “Derek AI” trained on 900,000+ words of content to help customers and employees instantly✅  The leadership mindset that keeps him moving forward through MS: next rep, next playWatch now and tell us this: Are you team “pricing online” or team “keep it hidden”?<a href="https://www.contractorcommerce.com/">eCommerce for Contractors ... Learn More.</a>Follow us on social!<a href="https://www.linkedin.com/company/contractor-commerce/">LinkedIn</a><a href="https://www.facebook.com/contractorcommerce/">Facebook</a><a href="https://instagram.com/@contractorcommerce/">Instagram</a>

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Season 3 Premiere | Derek Cole (HVAC Franchisee of the Year)

Change Your Filter with Paul Redman

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