Most entrepreneurs eventually feel the pull to pivot, but that shift can come with real risk. You've worked hard to build trust, grow your audience, and establish your expertise in one lane. So when it's time to evolve, how do you shift your messaging without confusing your audience or breaking what's already working? This is the tension: stay in your lane too long and you stagnate. Jump too fast and you lose everything. So how do you navigate that transition with clarity and confidence? In this week's episode, Kyle Reed sits down with Amy Porterfield, who's redefining her business after 16 years and over $120 million in course sales. Amy unpacks the subtle strategy behind a graceful pivot, how she knew it was time, how she tested new messaging, and why she's choosing coaching over courses in this next chapter. If you're craving a new direction but fear the fallout, this conversation will give you the roadmap. Click <a href= "https://www.amyporterfield.com/newsletter">HERE</a> to sign up for Amy's weekly newsletter. -- Click <a href="http://storybrandyourbusiness.com/">HERE</a> to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event! Click <a href="https://marketingmadesimple.com">HERE</a> to find a StoryBrand certified marketing coach to help you grow your business! Unlock the power of a framework that works—the StoryBrand Framework at <a href= "https://storybrand.ai/">StoryBrand.ai</a>. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at <a href= "https://storybrand.ai/">StoryBrand.ai</a>. Learn how to make your marketing and messaging work using a proven framework in the updated book, <a href= "https://a.co/d/6rHZx41">Building a StoryBrand 2.0</a>. Order it now on <a href= "https://a.co/d/6rHZx41">Amazon</a> or wherever you buy books!

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#46: Amy Porterfield — How to Pivot Your Business Without Losing Your Audience

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