What do British military strategy and great audio ads have in common? More than you’d think.In this episode, <a href='https://www.youtube.com/@stewredwine'>Stew Redwine</a> is joined by <a href='https://www.linkedin.com/company/oxford-road/posts/?feedView=all'>Oxford Road</a>’s <a href='https://www.linkedin.com/in/abrahamsteven/'>Steven Abraham</a> and <a href='https://www.linkedin.com/in/gilesm/'>Giles Martin</a> to explore the U.K.'s greatest export to the world of advertising: planning. Drawing a line from wartime intelligence to account planning to podcast briefs, the trio makes the case that disciplined strategy—not just clever copy—is what separates forgettable ads from unforgettable ones.Together, they unpack how British planning culture shaped the modern agency model, and why the best creative still starts with a sharp, clear objective.Plus: a full Audiolytics® breakdown of four top podcast ads from <a href='https://www.linkedin.com/company/unilever/'>Unilever</a> (<a href='https://www.linkedin.com/showcase/doveglobal/'>Dove</a>, <a href='https://www.degreedeodorant.com/us/en/home.html'>Degree</a>, <a href='https://www.vaseline.com/us/en/products.html'>Vaseline</a>, and <a href='https://www.linkedin.com/company/olly-pbc/'>OLLY</a>). Did they plan the spend... or just spend?You’ll learn:<ul><li>How Stephen King and Stanley Pollitt turned war rooms into strategy departments</li><li>Why briefs should be battle plans, not brainstorming warmups</li><li>How to diagnose when an ad failed because the thinking never showed up</li><li>What Unilever’s podcast ads get right—and where they miss the mark</li><li>Why every Chief Audio Officer should be asking: “What are we trying to do here?”</li></ul><a href='https://www.acxiom.com/podcasts/' target='_blank'>Real Talk About Marketing</a>An Acxiom podcast where we discuss marketing made better, bringing you real...Listen on: <a href='https://podcasts.apple.com/podcast/id1463601023' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/1rqiMbNFn3kAabnYC0K70a' target='_blank'>Spotify</a> <a href='https://www.buzzsprout.com/2505909' target='_blank'>Banter with Billy</a>Dive into real, unfiltered conversations with marketing leaders, minus the BS.Listen on: <a href='https://podcasts.apple.com/us/podcast/banter-with-billy/id1816888652' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/7GLMwrXvEzOB8G41nqihtO' target='_blank'>Spotify</a> <a href='https://www.buzzsprout.com/2466715' target='_blank'>Ruthless Truth--Episode 10: Steve Jobs, the iPhone and Me...The Untold Story</a>Is an opinion platform hosted by Marvin “Truth” Davis.&nbsp; My life and career...Listen on: <a href='https://podcasts.apple.com/podcast/id1814570166' target='_blank'>Apple Podcasts</a> &nbsp; <a href='https://open.spotify.com/show/0FUArVGilnOht7KnwARQ1R' target='_blank'>Spotify</a><a rel="payment" href="https://www.buzzsprout.com/2253544/support">Support the show</a>Ad Infinitum is Presented by <a href='https://www.linkedin.com/company/oxford-road/'>Oxford Road</a> and Produced by <a href='https://www.linkedin.com/in/caitlyn-spring-9614a974/'>Caitlyn Spring</a> & <a href='https://www.linkedin.com/in/ezrafox/'>Ezra Fox, MFA</a>, written & hosted by <a href='https://www.linkedin.com/in/stewredwine/'>Stew Redwine</a>, and sound designed by <a href='https://www.linkedin.com/in/john-mattaliano-17a3ab19a/'>John Mattaliano</a>, with audio production by <a href='https://www.linkedin.com/in/zach-hahn-63a15827/'>Zach Hahn</a>.

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