<a target="_blank" href="https://www.buzzsprout.com/twilio/text_messages/2278116/open_sms">Send us a text</a>In this episode of Using AI at Work, Chris Daigle dives into an insightful conversation with Debra Andrews, President of Marketri, a strategic B2B marketing consultancy. Debra shares how her team has adopted AI over the past two years—starting with content creation and evolving into analytics, client communications, and even generative engine optimization (AIO). Learn how Marketri builds trust with clients by transparently integrating AI into strategy while maintaining originality and credibility. Debra offers practical steps for teams starting their AI journey, including tools, workflows, and how to balance experimentation with client expectations. A must-listen for marketers, consultants, and any business leader trying to operationalize AI. 🔎 Find Out More About Debra Andrews and Marketri: <a href='https://www.marketri.com'>https://www.marketri.com</a> <a href='https://www.linkedin.com/in/marketridebbieandrews/'>https://www.linkedin.com/in/marketridebbieandrews/</a> 🛠 AI Tools and Resources Mentioned in This Episode: ChatGPT ➡ https://openai.com/chatgpt Gemini ➡ https://gemini.google.com Claude ➡ https://claude.ai Perplexity ➡ https://www.perplexity.ai Scrunch AI ➡ https://www.scrunchai.com Revere AI ➡ https://www.revere.ai Databox ➡ https://databox.com SEM Rush ➡ https://www.semrush.com Click Data ➡ https://www.clickdata.com Marketing AI Institute ➡ https://www.marketingaiinstitute.com Ideogram ➡ https://ideogram.ai Chapters: 00:00 - Introduction to Debra Andrews and Marketri 02:00 - How Clients React to AI in Marketing 04:15 - Starting the AI Journey: Education and Use Cases 07:10 - Early Wins with Content Generation Tools 10:45 - Lessons Learned: How to Do Content Right 13:55 - What Didn’t Work: Images, Analytics, and More 17:00 - New SEO Challenges and AIO Strategy Shifts 21:00 - Tools for Generative Engine Optimization 25:30 - Driving Trust Through Reviews and PR 30:00 - Change Management, Team Buy-In, and Final Advice 🔸 Be sure to download this week's Smartcut:<a href=' https://smartcuts.io/63'> https://smartcuts.io/63</a> And check out the related prompts at: <a href='https://PromptVault.studio'>https://PromptVault.studio</a>Sponsored by <a href='https://chiefaiofficer.com'>Chief AI Officer</a>. Empowering businesses with AI education and training. Visit <a href='https://chiefaiofficer.com'>chiefaiofficer.com</a> for a free AI readiness assessment & AI strategy guide to help you get started using AI at work. Please Like & Subscribe! <a href='https://twitter.com/usingaiatwork'>https://twitter.com/usingaiatwork</a> <a href='https://www.linkedin.com/company/chiefaiofficer/'>https://www.linkedin.com/company/chiefaiofficer/</a> 🌐 <a href='https://usingaiatwork.com'>https://usingaiatwork.com</a>

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63: Using AI for Content, Analytics, and SEO with Debra Andrews

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